University of New Orleans
Annual Giving & Marketing Manager
New Orleans, La
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About the role
- Provides leadership and strategic direction for a comprehensive annual giving program that establishes recurring annual giving, engages new donors, inspires alumni participation, and encourages campus-wide involvement.
- Plans and oversees segmented email, appeals, digital and web/giving-page content, and social media
- ensures brand-aligned messaging through the transition to LSU New Orleans
Responsibilities
- Develops and directs strategies to grow the program in support of the University's mission and campaigns.
Requirements
- Ability to effectively use marketing, social media, and digital platforms for outreach and communication.
- Proven ability to independently accomplish goals and establish priorities with minimal direction.
- Master's degree.
- Experience in strategic planning, direct mail, tele-fundraising, marketing, donor relations/stewardship, and digital campaigns.
- Experience supervising professional and/or student staff.
- Proficiency with donor databases and digital platforms, e.g., Blackbaud Raiser's Edge NXT and NetCommunity, GiveSmart, MobileCause, VanillaSoft, Gravyty/Raise, Gratavid, and Drupal.
- Graphic design and web content experience; Adobe Creative Suite.
- Experience in the cultivation and segmentation of donor prospects.
- Knowledge of the New Orleans philanthropic and alumni community.
- Detailed resume listing relevant qualifications and experience;
- Cover Letter indicating why you are a good fit for the position and LSU New Orleans;
- Names and contact information of three references;
Compensation
- Directs external and internal-facing marketing and communications in support of the Annual Fund, Development and Alumni Affairs engagement goals.
This listing is sourced directly from University of New Orleans's careers page and normalized into a canonical job model.