Veronica Beard

Veronica Beard

VP of Integrated Marketing

New York, NY · Vp

Sponsorship not specifiedDetected 20 days ago
CRMBudgetingCadenceLeadershipCommunication

About the role

  • The ideal candidate will have a proven track record of leadership in a fast-paced environment, a deep understanding of the ever-changing global DTC and wholesale landscapes, and exceptional analytical skills.

Responsibilities

  • Retail Marketing Partner closely with GMs, key retail centers, and VB events teams to own the retail marketing ecosystem, ie spearheading novel ways to drive traffic, support new store openings in deeper ways, and reinvigorate markets.
  • Go to Market Product Strategies Work with cross functional partners to create the growth engine to launch, execute and maintain LRP categories, maintaining excitement and amplification throughout the season
  • helping optimize for engagement, conversion and identifying additional distribution opportunities.
  • Performance Analysis and Reporting: Drive all project, monthly, quarterly and ad hoc hindsights, providing actionable insights and recommendations for the CBO, marketing team and cross-functional partners in "real time" to affect short and long term projects.
  • Budget Planning and Oversight: Manage the marketing and creative budget with department heads, ensuring consistent communication with finance team and leadership, prioritizing fiscal accountability, and maximizing ROI across all global marketing initiatives.
  • Competitor Analysis: Implement regular cadence of landscaping and ongoing competitor analysis to identify market trends, opportunities, and challenges, informing long and short term strategic marketing and creative decisions.
  • Cross-Functional Accountability: Partner closely to support accountability for long-range planning goals across various departments, fostering collaborative efforts and achieving shared objectives.
  • Internal Communications Leadership: Support internal content management systems, implementing more efficacious communication of marketing and creative materials, ensuring consistent messaging, employee engagement, and alignment with company objectives.
  • Including direct mail; helping optimize for engagement, conversion and identifying additional distribution opportunities.
  • Drive all project, monthly, quarterly and ad hoc hindsights, providing actionable insights and recommendations for the CBO, marketing team and cross-functional partners in "real time" to affect short and long term projects.

Requirements

  • 10+ years of progressive experience in marketing leadership roles, with a strong focus on integrated marketing, driving business growth, wholesale marketing, and macro strategy
  • Proven experience in CRM and loyalty program development.
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights.
  • Experience in international markets
  • Experience with high touch budget management and financial forecasting.
  • Demonstrated ability to develop and execute data-driven marketing strategies that achieve measurable results.
  • Exceptional written and verbal communication, presentation, and interpersonal skills.
  • Ability to influence and collaborate effectively with cross-functional teams and senior leadership.
  • Strategic thinker with a proactive and results-oriented approach.
  • The base salary range for this role is between $ 175,000 and $200,000. The relevant base salary will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts
  • At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.
  • Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

Compensation

  • The base salary range for this role is between $ 175,000 and $200,000.

Benefits

  • This individual will be responsible for developing and executing integrated marketing strategies that drive a cohesive global brand vision and business growth across all channels.

Company info

  • We are seeking a highly experienced Vice President of Integrated Marketing to lead comprehensive marketing efforts for the Veronica Beard brand.
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This listing is sourced directly from Veronica Beard's careers page and normalized into a canonical job model.