Relay

Manager, Influencer Marketing

New York, NY

Sponsorship not specifiedDetected 35 days ago

Influencer MarketingNegotiationPerformance ManagementCadenceLeadershipMentoring

About the role

We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
The program you'll inherit is real and productive-your team is running campaigns today, generating conversions, and growing creator relationships across the SMB landscape.
The annual salary range for this role is $148,500 USD to $181,500 USD.

Directly manage and develop a team of Influencer Marketing Managers, owning hiring, leveling, performance management, and growth pathways while coaching the team on creator strategy, deal structure, and platform mechanics
Personally own Relay's highest-stakes creator relationships and ambassador deals, negotiating usage rights, content cadence, and exclusivity terms with confidence on Relay's behalf
Lead the creative and storytelling work on Relay's biggest creator partnerships, sitting in concepting calls to push ideas forward, writing briefs that give creators a real anchor without scripting them into corners, and holding the editorial bar across the program
Build the measurement infrastructure that lets the function defend top-of-funnel investment-brand lift, share of voice, audience composition, post-exposure intent-while maintaining attribution discipline on the conversion side, and own influencer budget modeling, pacing, and reporting
You'd rather build something better than defend something familiar.
If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
You have demonstrated experience building both top-of-funnel and conversion creator motions, and the measurement infrastructure each requires-you can walk us through a brand-lift study and a payback analysis you've run

You have 8+ years of experience in influencer or creator marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment
You have a proven track record of pioneering non-obvious creator partnerships-you can walk us through deals you've built outside your category's predictable lane and tell us exactly why they worked
You have deep platform fluency across at least two of YouTube, TikTok, Instagram, LinkedIn, podcasts, or newsletters, and strong negotiation chops with experience structuring high-six and seven-figure creator deals
You have a public POV on the creator economy-newsletter, talks, podcast appearances, Linkedin presence, or in-the-arena writing
You have experience working with brands that focus on small business owners, creators, or entrepreneurs

A take-home case study followed by a 60-minute Google Meet video call with our Marketing team
Our Compensation Approach
We believe Relayers should feel rewarded for the impact they have on our mission and growth.
Compensation follows impact.
As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.
The annual salary range for this role is $148,500 USD to $181,500 USD.

You have experience working in a regulated industry (fintech, healthcare, legal) and know how to navigate creator partnerships under compliance constraints

We're looking for people who are relentless, curious, and care deeply about the work.

This listing is sourced directly from Relay's careers page and normalized into a canonical job model.