HubSpot

Senior Growth Marketer, AI Connectors

Remote - USA · Senior

Sponsorship not specified$95k-$142kDetected 2 days ago

A/B TestingSEOContent MarketingHubSpotGrowth MarketingCommunication

About the role

As Senior Growth Marketer, AI Connectors, you will define and execute the growth strategy for HubSpot's AI connector portfolio across platforms such as ChatGPT, Gemini, and future AI ecosystems.
HubSpot's AI connectors enable users to access and interact with HubSpot data and workflows directly within AI platforms such as ChatGPT and Gemini.
In this role, you'll help shape how HubSpot is surfaced, recommended, and selected as organizations increasingly rely on AI-powered experiences to evaluate and adopt software.

Develop and execute the growth strategy for HubSpot's AI connector portfolio to drive awareness, adoption, and customer acquisition across AI platforms such as ChatGPT, Gemini, and future connector ecosystems.
Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new connector capabilities and coordinate go-to-market initiatives.
Develop and scale AEO and content strategies that strengthen HubSpot's authority across AI ecosystems, increasing how frequently and accurately HubSpot is recommended within AI-generated experiences.
Identify, test, and scale distribution strategies across web content, affiliate programs, partner ecosystems, and marketplaces to increase HubSpot's visibility and acquisition through AI-driven discovery.
Design and execute experiments that improve discoverability, engagement, and conversion across AI-driven acquisition channels.
Proven experience building and executing growth programs that drive measurable customer acquisition, activation, or revenue outcomes.
Experience developing content strategies that improve discoverability, authority, and customer acquisition.
Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models.
Ability to thrive in ambiguity and build scalable programs where established playbooks do not yet exist.
Experience leveraging AI tools and platforms to develop, optimize, or scale content and acquisition programs.

5+ years of experience in growth marketing, content strategy, demand generation, SEO, AEO, or related acquisition-focused marketing roles.
Strong understanding of SEO, Answer Engine Optimization (AEO), and AI search.
Experience working cross-functionally with Product, Engineering, Partnerships, and Marketing teams to launch and scale growth initiatives.
Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans.
Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams.
Experience with product-led growth (PLG) motions tied to organic acquisition channels.
Experience running AI discoverability, entity optimization, or structured content experiments.
Experience marketing products within AI, marketplace, ecosystem, or integration-driven businesses.
If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding.

Explore the benefits and perks HubSpot offers to help employees grow better.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles.
In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs).

Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART.
We're building a company where people can do their best work.
We focus on brilliant work, not badge swipes.
By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress.
And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Role Summary
Our mission at HubSpot is to help millions of organizations grow better.
You will work at the intersection of growth marketing, content strategy, AI discovery, and customer adoption, helping organizations discover and realize value from HubSpot through AI-powered experiences.
This role is ideal for a marketer who combines strong acquisition and content instincts with a deep curiosity about AI platforms, emerging discovery channels, and how organizations use AI to evaluate and adopt software.

link to HubSpot India's equal opportunity policy here.
About HubSpot
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process.
India Applicants: link to HubSpot India's equal opportunity policy here.

This listing is sourced directly from HubSpot's careers page and normalized into a canonical job model.