Unto Labs
GTM / Marketing
San Francisco
Sponsorship not specifiedDetected 126 days ago
Distributed SystemsBrand StrategyVideo ProductionCommunication
About the role
- We are seeking a driven and strategic Go-to-Market (GTM) / Marketing lead to define and execute Unto Labs' external presence and messaging.
- You will own the development and refinement of our marketing strategy, building brand narrative, crafting messaging for deeply technical products, and leading the charge on campaigns to engage wide-ranging audiences, including developers, partners, and the general public.
Responsibilities
- Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives
- Build scalable content and communication systems across web, social, and advertising channels
- Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' unique value
- Drive GTM initiatives including partnerships, event presence, and outreach
- Measure and analyze marketing efforts to optimize reach and effectiveness
- You'll collaborate across engineering, product, and creative to position Unto Labs as a leading infrastructure provider and distinctive technology brand.
Requirements
- 4+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations
- Proven ability to shape messaging for highly technical products and communicate to broad audiences
- Experience building out marketing campaigns and brand strategy from early stage
- Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders
- Excellent written, verbal, and visual communication skills
- Comfortable working in a fast-paced, dynamic startup environment
Nice to have
- Experience with video production, design, or multimedia storytelling
- Familiarity with blockchain, crypto, or distributed systems
- Portfolio demonstrating brand, campaign, or product marketing
- Influence company direction as an early hire with room to grow
- Hardware and tool allowance
Benefits
- Competitive salary and significant equity upside
- Flexible work environment
- Unlimited vacation policy
- Health insurance
- Conference and learning budget
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This listing is sourced directly from Unto Labs's careers page and normalized into a canonical job model.