Adaptive Insights

Director of Customer Advocacy, North America

USA, CA, Pleasanton · Director

Sponsorship not specifiedDetected 5 days ago

LLMsProject ManagementPerformance ManagementHRISCustomer SuccessLeadershipCommunicationMentoringOrganizational Skills

About the role

We are seeking a solutions-focused Director of Customer Advocacy for North America, recognized for their commercial savviness and straight-talking transparency.
Success hinges on incredible stakeholder relations skills, ensuring seamless, results-driven alignment across sales, marketing, and executive teams to maximize the influence of customer stories.
The new Director of Customer Advocacy (North America) will be responsible for transforming successful customer partnerships into tangible business value across the North American market, requiring a focus on commercial results and cross-functional leadership

Solutions Focus: Partner closely with Sales and Pre-Sales to identify strategic solution wins, translating complex customer implementations into compelling, easy-to-digest narratives that validate core product differentiation.
Executive Transparency: Maintain straight-talking, results-oriented relationships with senior leaders across Sales, Marketing, and Product teams, serving as the trusted source for customer success and reference viability.
Strategic Advocacy Cultivation: Lead the proactive identification and securing of critical customer advocates that align with both North American regional goals and broader global priorities.
Lead the development and maintenance of deep, long-term executive partnerships that deliver powerful, continuous advocacy and mutual value..
Performance Management: Lead, mentor, and inspire the North America Advocacy team, fostering a culture focused on quantifiable outcomes and efficiency.
Maintain straight-talking, results-oriented relationships with senior leaders across Sales, Marketing, and Product teams, serving as the trusted source for customer success and reference viability.
Lead the proactive identification and securing of critical customer advocates that align with both North American regional goals and broader global priorities.
Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.

15+ years of professional experience in customer marketing and communications in enterprise technology or SaaS
12+ years of development and execution with customer advocacy strategies.
12+ years of experience with the development and execution of successful customer reference programs.
Possesses executive presence and has the ability to advise senior leadership.
Experience with generative AI in content and idea generation
Bachelor's degree in journalism, communications, or a related field.
We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).
Project management and organizational skills
Storytelling instincts, writing/ editing skills, and editorial judgment
Passion for the future of work, technology and leadership

$195,000 USD - $292,400 USD
$164,600 USD - $292,400 USD
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
Pipeline Influence (ACV): Directly quantify and drive the contribution of customer advocacy to sales velocity, pipeline acceleration, and Annual Contract Value (ACV) closure, ensuring advocacy activities are aligned to business priorities.

Our Approach to Flexible Work
This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

The Workday Customer Advocacy team is a dynamic and fast-paced team within the Communications function, focused on transforming our most valued customers into powerful, influential advocates to help drive our business forward.
We strive to deliver impactful customer stories that enhance Workday's reputation, amplify thought leadership, influence ACV and support overall business objectives.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
If you require assistance or an accommodation at any point, please email accommodations@workday.com.

This listing is sourced directly from Adaptive Insights's careers page and normalized into a canonical job model.