Rakuten Rewards

Rakuten Rewards

Influencer Marketing Manager

San Francisco, California

Sponsorship not specified$79k-$135kDetected 31 days ago
Marketing AnalyticsCRMInfluencer MarketingLeadershipCommunicationCollaboration

About the role

  • Manager, Influencer Marketing, Rakuten is looking for a performance-minded influencer marketer to help scale our Refer-a-Friend (RAF) program.

Responsibilities

  • Own RAF influencer execution end-to-end: from creator sourcing and organic outreach to briefing, launch, optimization, and executing paid/sponsored partnerships.
  • Support influencer program marketing: lead briefing and execution for relevant marketing placements in partnership with Product and/or Creative, including but not limited to site/app and email.
  • Partner with our influencer agency: lead day-to-day collaboration (briefs, casting, creative reviews, timelines, status) ensuring timely and best-in-class execution.
  • Deliver insights that move the business: analyze RAF influencer marketing performance to optimize strategies and execution. Make strategic recommendations to optimize strategies and produce reports and recaps.
  • Collaborate cross-functionally: work closely with Creative, Growth, Product Marketing, Product, Marketing Analytics and Strategy within the organization. Foster relationships and provide RAF influencer marketing expertise while meeting mutual goals.
  • Support creator moments that build loyalty: help execute creator experiences/events to deepen relationships with top RAF influencer partners.
  • Contribute to our Influencer Center of Excellence: share best practices, improve processes, and support brand influencer marketing initiatives when needed.
  • Service as an influencer marketing expert: have fluency in all social platforms, tools, KPIs. Stay abreast of trends in the social landscape and pop culture. Provide best practices and recommendations to internal and external partners.
  • You build a roster that's healthier over time: higher activation, stronger retention of top performers, cleaner data.
  • You create a repeatable operating system: consistent briefs, clear POV on paid vs. organic, and reporting that leadership trusts.

Requirements

  • 5+ years of influencer marketing experience with performance or growth outcomes (acquisition/conversion/revenue).
  • Strong creative judgment: you can write sharp briefs and give actionable feedback that improves content.

Skills

  • comfortable with KPIs, dashboards, and using data to make decisions.
  • Five Principles for Success
  • Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world.
  • Always improve, Always Advance - Only be satisfied with complete success - Kaizen
  • Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
  • Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team
  • USD $78,651.00 - $135,216.00 annually
  • have fluency in all social platforms, tools, KPIs.
  • Stay abreast of trends in the social landscape and pop culture.

Compensation

  • At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below.

Benefits

  • Manage creator relationships + roster health: maintain a high-quality CRM/roster, vet new talent, measure and assess effectiveness of partners against program goals and benchmarks and invest in retaining top creators.
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This listing is sourced directly from Rakuten Rewards's careers page and normalized into a canonical job model.