Happy Dad
DIRECTOR OF TRADE & FIELD MARKETING
Los Angeles, CA · Director
Sponsorship not specified$160k-$180kDetected 29 days ago
Project ManagementForecastingLeadershipCommunicationOrganizational Skills
About the role
- Serves as the bridge between Sales, Marketing, Finance, and Distributors to ensure programs remain simple, executable, and measurable.
Responsibilities
- The Director of Trade & Field Marketing leads national trade and field marketing strategy to drive revenue growth, strengthen brand equity, and improve execution across retail and distributor channels.
- This role owns go‑to‑market activation, trade strategy, distributor marketing support, retail activation standards, field marketing operations, ambassador programs, promotional planning, and trade communications.
Nice to have
- Translate sales data, market insights, and consumer trends into actionable trade programs.
- Oversee development of sell‑in materials, distributor collateral, and sales presentations.
- Monitor competitive activity and market trends.
- Oversee distributor marketing programs including catalog placements, website presence, and promotions.
- Establish KPIs and performance metrics for field marketing programs.
- Ensure strong brand representation across consumer and trade activations.
- Travel to priority markets, distributor meetings, and key events.
- Strategic leadership with strong execution discipline
Compensation
- $160k-$180k
Benefits
- PTO Health Insurance Dental Insurance Vision Insurance
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