Watershed
Performance Marketing Analyst
Cambridge, MA
Sponsorship not specifiedDetected 476 days ago
Data AnalysisData ScienceGoogle AdsSalesforceGoogle AnalyticsPerformance MarketingSalesPipeline ManagementWebflowBioinformaticsLeadershipProblem SolvingPublic Speaking
About the role
- You will assess & combine data from Watershed's digital channels (including: website visitor behavior, gated content downloads, and PPC advertising metrics).
- You should be a stickler for accountability and accuracy - and pride yourself on delivering actionable insights.
- You will assess & combine data from Watershed's digital channels (including:
Responsibilities
- Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources.
- Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
- Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.
- Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
- Own marketing and sales reporting for leadership and our commercial team.
- You will understand how this data translates to our sales pipeline, analyze how we can optimize marketing spend to drive business growth, and advise & empower leadership to make data-driven decisions.
Requirements
- Bachelor's Degree, preferably in Marketing, Business, Economics, or Data Science
- 3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
- Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.
Benefits
- Our vision is to become the leading biocomputing platform.
Company info
- Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform.
- The future of biology is in big data analysis, and we are on a mission to accelerate digital drug discovery with the Watershed Bio platform.
- We have attracted some of the best bioinformatics, engineering, and commercial talent, and we are growing!
- Headquartered in Cambridge, Massachusetts, we are a team of people committed to empowering scientists to change lives - aiming to bring transformational change to a $40 billion industry.
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This listing is sourced directly from Watershed's careers page and normalized into a canonical job model.