Landmark Hospitality
Festival Manager & Promoter
Plainfield, NJ · Full-time
Sponsorship not specifiedDetected 12 days ago
Leadership
Responsibilities
- By Landmark is seeking an experienced Festival Manager & Promoter to build and lead our Festival Division from the ground up.
- You will shape the Division's identity, formats, and markets; build and scale the team behind it; and serve as the primary driver of a growing, multi-city festival program.
- Lead the creative and strategic development of By Landmark's Festival Division, establishing brand identity, positioning, and voice across all markets
- Identify and develop new festival formats, markets, and partnership opportunities
- Ensure each festival market has its own distinct positioning and audience strategy
- Partner with the executive team and Pie Lab to align festival initiatives with broader company strategy and brand standards
- Team Building & Leadership
- Build, hire, and develop the Festival Division team from the ground up
- Establish operational infrastructure, processes, and standards that support growth without sacrificing quality
- Recruit, train, and manage event staff, volunteers, and contracted vendors across all markets Festival Planning & Operations
Requirements
- A background or working knowledge of food and beverage, culinary events, and hospitality is important to this role, given the Division's focus on culinary artistry, craft beverages, and guest experience.
- Deliver post-event reports with KPIs, lessons learned, and recommendations for future events Required Qualifications
Benefits
- Leverage sponsorship relationships to drive attendance, media coverage, and brand awareness Promotion & Marketing
Company info
- By Landmark Location: On-Site | Plainfield, NJ (with travel to Hudson Valley, NY; Asbury Park, NJ; Jersey City, NJ and additional markets as the Division expands) Job Type: Full-Time Reports To: Executive Leadership About By Landmark By Landmark owns and operates a portfolio of distinct venues, boutique hotels, award-winning restaurants, and lounges throughout the tristate area.
- We are launching a new Festival Division, an experience-driven initiative built around culinary artistry, craft beverages, and community gathering.
- We're starting with the 1st Annual Food, Wine & Spirits Festival in New Hope, PA, and expanding into additional markets and formats, including music festivals, car shows, and other cultural events.
- About the Role By Landmark is seeking an experienced Festival Manager & Promoter to build and lead our Festival Division from the ground up.
- This is both a brand-building and event management role.
- You will work in close partnership with the By Landmark executive team and our creative/strategic partner, Pie Lab, to bring each festival to life, from initial concept through execution and post-event reporting.
- Brand & Strategic Vision • Lead the creative and strategic development of By Landmark's Festival Division, establishing brand identity, positioning, and voice across all markets • Identify and develop new festival formats, markets, and partnership opportunities • Ensure each festival market has its own distinct positioning and audience strategy • Partner with the executive team and Pie Lab to align festival initiatives with broader company strategy and brand standards Team Building & Leadership • Build, hire, and develop the Festival Division team from the ground up • Establish operational infrastructure, processes, and standards that support growth without sacrificing quality • Recruit, train, and manage event staff, volunteers, and contracted vendors across all markets Festival Planning & Operations • Develop and manage comprehensive master plans for each festival, including timelines, budgets, logistics, and staffing schedules • Source, negotiate, and secure vendor agreements with food artisans, wineries, distilleries, breweries, specialty spirits producers, musicians, and experiential partners • Coordinate venue layout, permitting, licensing, insurance, and local authority requirements across multiple markets • Oversee setup, execution, and breakdown logistics for all festival days and locations • Develop contingency plans for weather, crowd flow, and other operational challenges Sponsorship & Brand Partnerships • Identify, pursue, and secure sponsorship partnerships (tourism boards, culinary associations, spirit and wine guilds, lifestyle media, automotive brands, music platforms, and similar organizations) that align with the festival's identity • Build a sponsorship strategy and package offerings that grow year over year • Develop activation concepts that deliver value to partners and enhance the guest experience • Leverage sponsorship relationships to drive attendance, media coverage, and brand awareness Promotion & Marketing • Design and execute multi-channel promotional strategies (social media, email, PR, print, digital advertising) alongside the Pie Lab team • Manage festival brand identity, website content, and consumer-facing communications for each market • Cultivate relationships with local media, food and lifestyle influencers, and regional press • Drive ticket sales through targeted campaigns and community/sponsorship partnerships • Build relationships with local businesses and tourism boards in each market Financial Performance & Reporting • Own the Festival Division P&L; build budgets, track expenditures, and report financial performance to leadership • Analyze ticket sales, attendance, sponsorship performance, and attendee feedback • Deliver post-event reports with KPIs, lessons learned, and recommendations for future events Required Qualifications • 3-5 years of direct experience planning and executing festivals, concerts, or large-scale experiential events in a leadership capacity • Background or demonstrated knowledge of food and beverage, culinary events, and/or hospitality • Demonstrated experience building and scaling a team • Proven track record in event promotion, marketing, and driving measurable growth in ticket sales and audience development • Experience securing and activating brand sponsorships • Strong vendor negotiation and contract management skills across diverse vendor categories • Experience with permitting, licensing, and regulatory compliance for public events, including liquor compliance • Excellent project management skills, with the ability to manage multiple concurrent workstreams across multiple markets • Proficiency with event management software, social media platforms, and email marketing tools • Availability for significant evening and weekend hours around festival dates Preferred Qualifications • Experience growing a festival or event brand from its inaugural edition into an established, multi-year platform • Genuine passion for food, wine, craft spirits, music, and culinary culture • Experience launching events in multiple distinct markets with differentiated positioning for each • Established relationships within regional food & beverage, music, and experiential communities • Knowledge of liquor licensing laws and liquor service regulations across markets Compensation & Benefits • Competitive salary, commensurate with experience (named at offer) • Health insurance, 401(k), employee discounts, and additional benefits (full-time eligibility) • Direct creative, strategic, and operational support from the executive team and Pie Lab • Full access to festival programming, including staff tastings, chef events, music, and car shows • Ground-floor opportunity to build and shape a new Division, team, and brand How to Apply Submit your resume and a brief cover letter describing your most impactful event.
- Portfolio links (past festivals, campaigns, sponsorship wins, earned press) are welcome.
- By Landmark is an Equal Opportunity Employer.
Visa & Work Authorization
- r all festival days and locations • Develop contingency plans for weather, crowd flow, and other operational challenges Sponsorship & Brand Partnerships • Identify, pursue, and secure sponsorship partnerships (tourism bo
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