Mineralys Therapeutics
Director, Brand Communications
US Remote · Director
Sponsorship not specified$185k-$210kDetected 9 days ago
Strategic CommunicationsContent CalendarsBrand StrategyLogisticsPerformance ManagementLeadershipCommunication
About the role
- Its initial product candidate, Lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor.
- Mineralys is headquartered in Radnor, Pennsylvania.
- For more information, please visit https://mineralystx.com.
Responsibilities
- Own the development and execution of Brand Communications strategy, including disease awareness, market shaping, and launch narrative across HCP, patient, advocacy, media, and scientific audiences
- Develop and govern the content calendar for Brand PR, ensuring message consistency, channel sequencing, and compliance across earned and owned channels
- Partner with commercial, digital, and brand teams to ensure consistent narrative translation across paid, owned, and earned channels
- Partner on the KOL and DOL engagement strategy and integration of clinical voice into PR planning
- Develop and execute celebrity and patient ambassador programs, including identification, vetting, onboarding, content development, channel planning, speaker preparation, and MLR/PRC compliance guardrails
- Develop and execute patient story programs tied to the disease experience, including identification of storytelling opportunities, content development, speaker preparation, channel planning, and compliance guardrails
- Own brand and disease-state social media strategy and content calendar, coordinating with Digital and MarTech on channel planning, content amplification, and reuse across approved channels
- Build and operate a real-time flag-and-act capability for brand-relevant media, social, advocacy, and competitive moments, including monitoring, tiered escalation, internal routing, and rapid approval protocols
- Develop issue-preparedness infrastructure, including scenario planning, pre-approved holding statements, and response protocols in coordination with Legal and Corporate Communications, with alignment to corporate issues-management protocols
- Lead and manage the Brand PR agency end-to-end, including, day-to-day direction, briefing, feedback, budget oversight, performance management, and quarterly planning
Nice to have
- Cardiovascular and/or launch experience is strongly preferred
Compensation
- $185,000 - $210,000
Benefits
- Own paid amplification strategy for earned content, including boosting of media coverage, publication announcements, and disease education assets within pre-approved legal and regulatory frameworks
- Lead product-specific media strategy and launch communications planning, including key milestones, narrative arcs, and channel sequencing in coordination with Brand, Corporate Communications, and Medical teams
- Drive disease-state education and awareness programs, including unmet-need storytelling and pre-launch market seeding across HCP and patient audiences
- Serve as the primary bridge between Brand Marketing, Corporate Communications, Medical Affairs, Legal, Regulatory, Investor Relations, and external agency partners on all communications matters
- Measure message pull-through, quality of coverage, share of voice, engagement, advocacy progress, and recommendations for optimization
- MBA or bachelor's degree plus 10+ years of pharmaceutical, biotech, or healthcare communications experience, with at least 6 years in brand PR or communications in an HCP or patient-facing context
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This listing is sourced directly from Mineralys Therapeutics's careers page and normalized into a canonical job model.