Fanatics
Director, Social, Creator & Culture - Financial Services
New York, NY, United States · Director
Sponsorship not specified$190k-$235kDetected 5 days ago
A/B TestingLeadership
About the role
- We're looking for a leader to shape how the Fanatics Credit Card lives in sports culture.
- This is a hands-on role where you'll set the voice of social content, bringing authenticity, energy, and storytelling that resonates deeply with our audience.
Responsibilities
- Partner & Creator Strategy
- Own partner and creator programming, including identification, strategy, creative briefing, contracting, and performance measurement.
- Negotiate and manage partnerships that deliver authentic, shareable moments.
- Build frameworks for evaluating impact, engagement, and cultural relevance.
- Develop and execute social-first campaigns across Instagram, TikTok, YouTube, and emerging platforms.
- Collaborate with Creative, Growth, Social, and PR teams to amplify campaigns and align on storytelling.
- Drive creative experimentation to uncover new formats, trends, and engagement tactics.
- Partner with our social team to track performance of social campaigns against awareness, engagement, and business impact goals.
- Rapidly iterate based on insights, building scalable playbooks for repeatable success.
Requirements
- 7-10+ years leading talent, influencer, or social content initiatives.
- Strong understanding of influencer ecosystems, creator partnerships, and emerging content formats.
- Strong cross-functional communicator with the ability to influence senior stakeholders.
Nice to have
- Experience in sports, entertainment, lifestyle, or consumer brands preferred.
- Strong network in sports, entertainment, or lifestyle creator ecosystems is a plus.
Compensation
- $190,000 - $235,000 USD
Company info
- Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods
- collect physical and digital trading cards, sports memorabilia, and other digital assets
- and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans
- a global partner network with approximately 900 sports, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes
- Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
- You will define who we show up with and how we show up-owning partner strategies and social content that drives conversation, earns attention, and builds relevance with fans.
- Fanatics is building a leading global digital sports platform.
- We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
- Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
- Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
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This listing is sourced directly from Fanatics's careers page and normalized into a canonical job model.