Depot
Head of Developer Growth Marketing
United States
Sponsorship not specifiedDetected 12 days ago
CI/CDDevOpsPlatform EngineeringLLMsProduct ManagementSEOGrowth MarketingForecastingCadenceLeadership
About the role
- We're scaling deliberately, not by brute-force headcount, because we expect everyone here to operate with serious leverage.
- Analyze performance across the full customer lifecycle - acquisition, activation, conversion, and expansion - and make real ROI calls. - PLG funnel and conversion.
- You'll orchestrate the content from technical blogs, video, product explainers, new releases, and thought leadership to maximize impact with audience across this array.
Responsibilities
- Define the activation milestones that matter, instrument the signup → activation → trial → paid journey, and build the messaging and in-product lifecycle moments that move users through it.
- Own the PQL definition and the handoff logic to sales.
- Brand and social. Own Depot's developer brand voice. Make Depot the most trusted name in fast builds - specific, technically honest, and worth following.
- Team leadership. Hire, lead, and develop the team. Integrate new functions as they come online and raise the bar on AI-native operating standards across the org.
- Cross-functional GTM. Partner with Engineering, Sales, and Solutions Engineering on launches, positioning, and go-to-market. Be the connective tissue between product depth and market narrative.
Requirements
- You can show us what you run on - not just talk about it.
- A proven track record driving acquisition in a B2B or API-first company, with real budget discipline and self-serve funnel experience.
- You have genuine empathy for how developers evaluate tools.
- 7+ years helps - but it's the tiebreaker between two AI-native leaders, not the entry ticket.
- Experience with both PLG self-serve and sales-assisted enterprise motions.
Company info
- Own paid and organic acquisition driving free trials and new customers toward our top-of-funnel target, within budget.
This listing is sourced directly from Depot's careers page and normalized into a canonical job model.