Patreon

Director of Product Marketing

San Francisco · Director

Sponsorship not specifiedDetected 20 days ago

Product ManagementProduct StrategyResearchLeadershipCommunicationMentoring

About the role

As Director of Product Marketing, you'll be the connective tissue between our product and the creators and fans we serve.
This is a role for someone who thinks in systems: you see how positioning, messaging, and launch execution compound over time into a brand that creators trust and fans love.
You'll bring the voice of the market into product decisions and the voice of product into the market.

Own Patreon's product positioning and messaging framework. This includes defining who we're for, what makes us different, and how to articulate our value at every stage of the creator and fan journey
Lead go-to-market strategy for major product launches, coordinating cross-functional execution from narrative development to adoption measurement
Build and maintain deep market intelligence: understand creator and fan motivations, competitive alternatives, category trends, and unmet needs that inform both product and marketing strategies
Partner with Product leadership to influence roadmap prioritization by surfacing insights that sharpen our bets and reveal emerging opportunities
Develop the tools, frameworks, and narratives that enable Creator Success, Partnerships, and Acquisitions teams to pitch Patreon's value with conviction
Define how we measure product marketing impact - from feature adoption to creator activation - and build the feedback loop that connects market outcomes back to product and leadership
Recruit, develop, and lead a high-performing Product Marketing team
A natural collaborator who builds trust quickly with Product, Brand, and Growth teams and knows how to align competing priorities without losing momentum
Build with Craft | We sign our name to every deliverable, just like the creators we serve.
We learn and deliver.

10+ years of experience in product marketing, with at least 3 years in a senior or lead role owning positioning and go-to-market strategy for a consumer or creator-facing product
Proven track record of leading high-impact product launches end-to-end from defining the narrative to driving measurable adoption and retention outcomes
Sharp strategic instincts paired with strong executional range
you're as comfortable writing a messaging framework as you are running a launch command room
Deep experience translating complex product capabilities into clear, compelling value propositions for non-technical audiences
Experience using market research, customer insights, and competitive intelligence to influence both marketing strategy and product roadmap
Some experience in a marketplace, platform, or two-sided business is a plus.
You understand the nuance of marketing to both sides of a network

Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, pa

MarComms (Marketing & Communications) at Patreon is a scrappy and mighty team made up of our Brand Marketing, Product Marketing, Lifecycle Marketing, Creative, PR, Events, Social, Creator Partnerships, Media, Video, and Program Management teams.
Our key cross-functional partners include Product, Acquisitions, and Creator Success teams.The Director of Product Marketing role reports to the SVP, Marketing.

This listing is sourced directly from Patreon's careers page and normalized into a canonical job model.