Crunchyroll

Crunchyroll

Director, Membership, Performance Marketing, Media and Budget Reviews

Dallas, Texas, United States · Director

Sponsorship not specifiedDetected 7 days ago
Machine LearningContent CalendarsPerformance MarketingFinancial ModelingForecastingCommunicationProblem SolvingPublic Speaking

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Files H-1B transfers

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About the role

  • Crunchyroll is looking for a Director, Membership, Performance Marketing, Media and Budget Reviews to help shape how we plan, invest, and measure our growth efforts.
  • You'll work closely with Performance Marketing, CDI (Center for Data & Insights), Finance, and regional teams to help determine where we invest, measure what is driving performance, and ensure resources are going toward the highest-ROI opportunities.
  • Turn cross-channel marketing data into clear insights and recommendations for senior leaders.

Responsibilities

  • Lead marketing investment planning and budget allocation across brand, performance marketing, lifecycle marketing, and other growth initiatives.
  • Own budget forecasting, tracking, scenario planning, and performance reporting in partnership with CDI (Center for Data & Insights) and Finance.
  • Build budget allocation models using performance, ROI, and growth goals to guide investment decisions.
  • Partner with channel teams to design incrementality tests and use the results to improve campaigns and shift spend toward higher-ROI opportunities.
  • Lead weekly growth reviews and initiative tracking, as well as executive and board-level reporting.
  • Identify and support innovation pilots that have the potential to scale across Sony.
  • Support program for new parents

Nice to have

  • Strong analytical, strategic, and problem-solving skills, including financial modeling, business cases, executive presentations, and strategy development.
  • Fluency in both analytics and influence, with the ability to turn incrementality testing, budget performance, and AI insights into decisions on spend, priorities, and growth.
  • Strong executive presence and communication skills, with the ability to influence and align senior leaders and cross-functional teams.
  • Comfortable navigating changing priorities, ambiguity, and multiple projects at once.
  • Proven ability to work across time zones, cultures, and teams in a global or distributed organization.
  • Passion for anime, entertainment, or youth culture is a plus.
  • MBA, analytics degree, or equivalent advanced degree preferred.

Compensation

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • Employer paid commuter benefit
  • Support the use of AI and machine learning in marketing decisions, including media mix modeling, spend allocation, and forecasting.

Company info

  • About Crunchyroll
  • Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
  • We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
  • Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
  • Join our team, and help us shape the future of anime!
  • 401(k) plan, with employer match
  • Pet insurance and some of our offices are pet friendly!
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This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.