G2 Capital Advisors

Senior Lifecycle Marketing Manager

Remote (US) · Senior

Sponsorship not specifiedDetected 49 days ago

A/B TestingProject ManagementEmail MarketingHubSpotSalesforceMarketoCRMCommunicationCollaboration

About the role

We are looking for a Lifecycle Marketing Senior Manager to accelerate growth of our international online software marketplaces through world-class go to market strategies.
Analyze user behavior, campaign performance, and cohort trends to identify opportunities for lifecycle improvements and increased customer lifetime value.
Conduct A/B testing and leverage analytics to continuously refine messaging, creative, and channel mix for optimal results.

Develop and execute comprehensive lifecycle marketing strategies for both software buyers and reviewers driving engagement, retention, and advocacy across all stages of the customer journey.
Design and optimize email marketing campaigns to onboard, nurture, and reactivate users, leveraging segmentation and personalization to deliver relevant experiences.
Own the end-to-end management of marketing automation workflows, including campaign ideation, build, QA, launch, and ongoing optimization.
Partner with Analytics, Product, and Advisor/Advocate teams to ensure lifecycle strategies are aligned with business goals and informed by actionable insights.
Collaborate with Product and Content teams to ensure consistent messaging and seamless experiences throughout the customer journey.
Work closely with Product, CRO, and Engineering teams to implement messaging and engagement tactics on landing pages we leverage for Emails.
Develop programs to convert, engage, and retain buyers on Capterra, GetApp, and Software Advice.
Implement win-back and re-engagement campaigns to minimize churn and maximize retention among both buyers and vendors.

5+ years of experience in lifecycle, retention, or CRM marketing, preferably in a SaaS, digital marketplace, or B2B environment.
Expertise in marketing automation, segmentation, and personalization
hands-on experience with leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze).
Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights.

Bachelor's degree preferred, ideally in Marketing, Business, or a related field.

With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

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This listing is sourced directly from G2 Capital Advisors's careers page and normalized into a canonical job model.