labx
Events Marketing Specialist
Midland, Ontario
Sponsorship not specified$60k-$80kDetected 13 hours ago
Email MarketingWritingHubSpotSalesforceMarketoGoogle AnalyticsCRMRecruitingHRCommunication
About the role
- LabX Media Group is searching for a marketing expert to direct attendee growth initiatives for our diverse range of executive summits and live industry conferences.
- The ideal applicant pairs tactical marketing vision with practical campaign management and superior communication skills.
- You will be instrumental in broadening our audience via multi-channel outreach, including social media, digital advertising, strategic partnerships, and original content creation.
Responsibilities
- Manage comprehensive campaigns to boost registration numbers and drive conference revenue
- Develop and execute multi-channel outreach strategies, including social media, digital advertising, strategic partnerships, and original content
- Collaborate cross-functionally with sales, editorial, and production teams to align marketing efforts with event goals
- Implement data-driven, analytical strategies to ensure strong turnout and measurable results
- Deliver value to event sponsors through targeted audience growth and engagement
- Report to and partner closely with the Associate Director of Marketing on campaign strategy and execution
Requirements
- 3-5 years of dedicated B2B event marketing or conference promotion experience.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), email marketing systems, and CRM tools (e.g., Salesforce).
- Comfortable using Google Analytics and event platform data to track campaign performance and pivot strategies in real time.
- Exceptional copywriting skills tailored for executive audiences, alongside strong interpersonal skills for high-level networking.
Nice to have
- Those located in the Midland area or within commuting distance are preferred, but we encourage all qualified applicants to apply.
Compensation
- The expected salary range for this position is $60,000-$80,000 CAD per year, commensurate with experience. Benefits package includes health and dental coverage, paid vacation, and professional development support.
Benefits
- Benefits package includes health and dental coverage, paid vacation, and professional development support.
Equal opportunity
- Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview.
- Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview. We thank all candidates for applying. Only those candidates selected for an interview will be contacted.
- equal opportunity employer that values diversity, equity, and inclusion.
This listing is sourced directly from labx's careers page and normalized into a canonical job model.