Coca-Cola Company

Coca-Cola Company

Senior Manager, Connections & Media

US - GA - Atlanta · Senior · Full-time

No sponsorshipDetected 5 hours ago
Data ScienceSEMStrategic CommunicationsGoogle AnalyticsNegotiationCommunicationProblem SolvingMicrosoft Office

About the role

  • The ideal candidate will be able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan.
  • Annual Incentive Reference Value Percentage: 15 Annual Incentive reference value is a market-based competitive value for your role.
  • It falls in the middle of the range for your role, indicating performance at target.

Responsibilities

  • Interpret consumer insights and trends, develop communication strategies, evaluate historical learnings and performance (including Marketing Mix Modelling), and apply the latest industry and marketplace knowledge.
  • Directs the negotiations and execution of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search, etc. efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc.).

Requirements

  • Bachelor's Degree required

Nice to have

  • 7-10 years of experience in a client-side or agency-side Media Planning or Investment role
  • complimented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid touchpoints
  • High level of acumen on audience planning, data science, digital media (incl. programmatic, retail media networks) and paid social
  • Understanding of media measurement and full funnel measurement & optimizations
  • Has worked in a highly matrixed, cross-functional organization.
  • CPG experience an asset, broad industry experience preferred.
  • Experience on large, multi-channel marketing campaigns incl. integrated media partnerships

Skills

  • Pay Range:
  • United States of America: 139,600 USD - 157,900 USD
  • Annual Incentive Reference Value Percentage:
  • Location(s):
  • United States of America
  • City/Cities:
  • Travel Required:
  • 00% - 25%
  • Relocation Provided:
  • Job Posting End Date:
  • July 30, 2026
  • Understands and is able to simply communicate complex trends in the media landscape and consumer media behavior

Compensation

  • United States of America: 139,600 USD - 157,900 USD
  • Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
  • Annual Incentive Reference Value Percentage:
  • Annual Incentive reference value is a market-based competitive value for your role.

Benefits

  • A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
  • We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
  • Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Company info

  • We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
  • We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.
  • We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
  • We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
  • When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
  • Develop prioritized investment strategies inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point, customers) connection points along the consumer journey.

Visa & Work Authorization

  • The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position.
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This listing is sourced directly from Coca-Cola Company's careers page and normalized into a canonical job model.