Hudson Rouge
Senior Account Manager-Experiential
Detroit, Michigan, United States · Senior
Sponsorship not specified$60k-$140kDetected 15 days ago
Brand StrategyNegotiationExcelLogisticsVendor ManagementProcurementResearchCommunicationCollaborationProblem SolvingPublic SpeakingOrganizational SkillsMicrosoft Office
About the role
- The Experiential Manager is a key member of the Experiential team, responsible for supporting the planning, execution, and wrap-up of impactful experiential marketing activations and partnerships for the Lincoln brand.
- This role will assist in bringing Lincoln's Experiential strategy to life through engaging and memorable experiences, working closely with the Associate Director and other team members to ensure seamless and successful program delivery.
Responsibilities
- Project Support: Assist the Associate Director and Account Supervisor in all phases of experiential projects, through initial concept development, execution and post-event reporting
- Planning & Logistics: Support the development of detailed project plans, timelines, and budgets. Assist with vendor sourcing, negotiation, and management
- Documentation: Maintain accurate call notes, status tracker updates, records of project plans, budgets, vendor contracts, and other relevant documentation
- Research: Conduct research on industry trends, competitive activities, and potential partners and vendors as needed
Requirements
- Bachelor's degree in Marketing, Communications, Event Management, or related field or equivalent experience
- Minimum of 2+ years of experience in experiential marketing, experiential event planning, or related field
- Must be extremely organized, detail-oriented and capable of self-managing and multitasking in a fast-paced, demanding environment
- Experience with budget management and vendor negotiation
- Knowledge of event production processes and technical aspects of event planning and execution
Nice to have
- Experience working on automotive and luxury accounts (experience with developing and managing brand partnerships is a plus)
Compensation
- The base salary range for this position at the time of this posting is indicated below.
Benefits
- Collaborate with creative teams to ensure that experiential elements align with the overall brand strategy and creative vision
Company info
- Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices - New York, Detroit, Shanghai, Toronto, and Mexico City - and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept.
- About WPP
- WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
- The Opportunity:
- Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels.
- We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity.
- We are a small group of people spread across several offices - New York, Detroit, Shanghai, Toronto, and Mexico City - and we care for each other as much as we care for our clients.
- We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us.
- We are an agency that prides itself on the highest levels of craft and concept.
- WPP is the trusted growth partner for the world's leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit WPP.com.
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