Avante

Director, Partner Marketing

Seattle, WA · Director · Full-time

Sponsorship not specified$170k-$200kDetected 46 days ago

RESTResearchLeadershipCommunication

About the role

You are the marketing arm of Avante's partner ecosystem.
Benefits brokers, consultants, and communications firms are how Avante gets in front of most of our prospects, and the programs that reach thousands of producers across those firms are what turn partnerships into pipeline.
You'll run partner marketing as a GM across three motions: a tops-down motion that markets Avante to the leadership of prospective broker and consultant firms to bring new firms into the ecosystem; a bottoms-up motion that markets to and with the top producers inside those firms so they choose to lead with Avante in front of their clients; and an activation motion that keeps existing partners producing through co-marketing, enablement, roadshows, and campaigns.

Win new partner firms from the top down.
Build the marketing that reaches the leadership of target broker and consultant firms (practice leads, regional heads, innovation and digital teams) and makes Avante the obvious AI partner to bring to their book.
Account-based programs, executive moments, and category-defining content that lands before the partner team ever asks for the meeting.
Build the programs, recognition, and co-marketing that make individual top producers want to lead with Avante: producer spotlights, peer proof, ready-to-send assets, and the kind of relationship that makes you their first call.
Deliver newsletters, success stories, product updates, and the rest of the content that keeps Avante visible across thousands of producers.
Work with active and emerging partners to get their clients in the room with Avante across markets.
These are high-touch, high-signal moments that compound into pipeline, and at your level you own the calendar, the budget, and the number they generate.
Build co-branded collateral and sales tools. Partner with enablement and product marketing to produce the one-pagers, case studies, and pitch assets that make it simple for a broker to bring Avante into a client conversation without needing us on the call.
You'll build the tier-by-tier playbooks that define what happens in the first 30, 60, and 90 days of any new partnership.
We're hiring a Director of Partner Marketing to own that strategy end to end.

Our four values aren't aspirational.
They translate into concrete operating tenets that shape how we make decisions every day.
We act on 70% of the information rather than waiting for certainty.
We timebox, execute, and iterate, getting work in front of real people quickly instead of polishing in isolation.
AI can get you 80% of the way there.
Everything that goes out with your name on it is your responsibility to review, refine, and stand behind.
Embrace Type 2 Fun.
We take on hard problems and find meaning in the work, even when it's uncomfortable.

Own the partner communications engine.
The goal is that when a broker sits down with an HR leader and the conversation turns to AI, Avante is the name that comes to mind.
Run partner education at scale.
Own the roadshow and regional event program.
Build co-branded collateral and sales tools.
Develop co-marketing playbooks for each partner tier.
Every new partnership should launch with a repeatable marketing plan, not a blank page.
Run partner marketing like a P&L.
Double down on what produces and wind down what doesn't.
Own the marketing relationship with our partner organizations.

You've run regional dinners, co-branded events, and broker-facing education sessions that drove pipeline

curiosity without urgency is a hobby.
Learning has to translate into action on a timeline that matches the opportunity.
Act Like an Owner.
We say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours.

This listing is sourced directly from Avante's careers page and normalized into a canonical job model.