Blend360 LLC
Manager, Media Analytics & Insights
Columbia, MD, United States
Sponsorship not specifiedDetected 20 hours ago
SQLBigQuerySnowflakeDatabricksData ScienceData VisualizationStatisticsA/B TestingSEMGoogle AdsMeta AdsMarketing AnalyticsGoogle AnalyticsCommunicationMentoring
About the role
- Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
- The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy.
- We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.
Responsibilities
- Lead media analytics projects from initial business question through analysis, insight development, and client activation.
- Serve as a primary analytics partner to client media, marketing, agency, and measurement stakeholders.
- Manage project scope, timelines, risks, dependencies, and stakeholder expectations across one or more engagements.
- Own Campaign Performance Analysis
- Develop weekly, monthly, quarterly, and campaign-level performance narratives that clearly explain what happened, why performance changed, and what should happen next.
- Partner with media teams to develop and evaluate optimization hypotheses.
- Develop Media Measurement Approaches
- Build measurement frameworks and KPI structures aligned to campaign strategy, audience objectives, and business goals.
- Support test-and-learn programs by defining hypotheses, success criteria, test designs, and analytical readouts.
- Partner with data science and measurement teams on integrated solutions that connect campaign performance analysis with causal and business-outcome measurement.
Benefits
- Develop campaign learning agendas that establish the questions each campaign or test is expected to answer.
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