Eltropy Inc.

Director, Brand Strategy

Santa Clara, CA · Director

Sponsorship not specified$180k-$300kDetected 7 days ago

Brand StrategyCustomer SuccessLeadershipCommunication

About the role

This role sits at the intersection of executive positioning, market perception, and long-term brand architecture.
This is a high-impact, hands-on strategic role responsible for elevating narrative clarity, strengthening executive messaging, shaping external brand perception, and ensuring governance across all brand touchpoints.
This role reports to the VP of Marketing and works closely with Product, and GTM leadership.

Craft Matters - We take pride in quality work-whether it's code, design, writing, or customer interactions
Build deep expertise in the credit union industry-understanding member needs, operational pain points, regulatory environment, and cultural values
Own PR strategy and agency management
Establish and maintain brand guardrails
Own brand's visual identity in partnership with Principal Designer
Develop frameworks and templates that empower the broader marketing team to create on-brand content at scale
The Director, Brand Strategy will lead the evolution and stewardship of the company's strategic brand narrative.
What This Role Owns
Partner closely with executive team on:
Partner with RevOps and Demand Gen to connect brand initiatives to pipeline influence and revenue contribution

Define and track brand health metrics (share of voice, customer surveys, brand visibility across earned and owned channels)

Help evolve the company's master brand narrative in the rapidly shifting AI and fintech landscape
Move Fast, Build Trust - Speed matters, but not at the expense of security, compliance, or doing right by our clients and their customers

This listing is sourced directly from Eltropy Inc.'s careers page and normalized into a canonical job model.