Ouryahoo
Senior Manager, Paid Search
United States of America · Senior
Sponsorship not specified$106k-$220kDetected 10 hours ago
SparkLLMsA/B TestingSEMGoogle AdsGrowth MarketingPerformance MarketingAffiliate MarketingBusiness DevelopmentLead GenerationForecastingBudgetingLeadershipCommunicationCollaborationMentoring
About the role
- This is a highly cross-functional role at the intersection of search marketing, analytics, landing page optimization, affiliate monetization, and growth strategy.
Responsibilities
- Own the overall paid search strategy across Google Ads and Microsoft/Bing Ads
- Develop scalable growth plans that balance revenue growth, profitability, and operational efficiency
- Manage and optimize media investment across campaigns, verticals, and affiliate partners
- Drive performance forecasting, budget planning, and growth modeling
- Partner with analytics and engineering teams to improve attribution, tracking, and reporting capabilities
Requirements
- 7+ years of experience in paid search, performance marketing, or growth marketing
- Deep expertise managing campaigns across Google Ads and Microsoft/Bing Ads
- Strong understanding of conversion-focused marketing, attribution, and performance analytics
- Experience managing meaningful media budgets with accountability for ROI or profitability targets
- Experience leading cross-functional initiatives involving analytics, product, or engineering teams
- Strong analytical and communication skills with the ability to influence senior stakeholders
- Experience with landing page optimization and experimentation methodologies
- Knowledge of conversion APIs, offline conversion uploads, and marketing measurement systems
- Familiarity with search automation, feed-based campaigns, and bidding strategy optimization
- Demonstrated experience utilizing generative AI tools to build reporting queries, draft ad copy, and optimize analytical workflows.
- Demonstrated success scaling paid search programs through testing and optimization
- Experience managing agency partners, external vendors, or mentoring internal performance marketers
- Experience in affiliate marketing, commerce media, lead generation, or consumer subscription businesses
- Experience writing clear prompts in Claude to quickly draft ad copy, build database queries, and speed up daily tasks.
Compensation
- The compensation for this position ranges from $105,750.00 - $220,000.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in th
Benefits
- This role will own paid search strategy and execution across platforms including Google Ads and Microsoft/Bing Ads, while helping shape the long-term vision, operating model, and growth strategy for the organization.
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