Mattel
Manager, Brand Strategy & Activation - Matchbox
El Segundo, CALIFORNIA, United States
Sponsorship not specifiedDetected 12 days ago
Content MarketingSocial Media MarketingBrand StrategyInfluencer MarketingExcelResearchLeadershipCommunicationCollaborationPublic SpeakingMicrosoft Office
About the role
- The Manager will be the primary face of the brand, internally and externally, leading cross-franchise teams to execute the brand vision and brand strategy.
- This includes, but is not limited to, leading weekly 360 meetings with all key and senior level stakeholders across digital gaming, content, toy, CPX, LBE and Partnerships.
- Steward brand equity across all categories (toys and franchise verticals)
Responsibilities
- We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.
- We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
- Develop portfolio strategy in partnership with leadership
- Partner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retail
- Develop Content in partnership with Mattel Studios to ensure brand objectives and alignment
Requirements
- 6+ years of experience in marketing, with a minimum 3 years in brand marketing.
- Experience with franchise management/marketing, content marketing, retail/commercial marketing, social media marketing, PR & influencer marketing valued
- Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends.
- Financial acumen: Experience with P&L at the brand or category level.
- Experience with P&L at the brand or category level.
Skills
- Excellent at storytelling, presentations, and influencing senior leadership.
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
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- How We Work:
- We live up to our purpose employing the following behaviors:
Benefits
- Ability to define brand vision and multi-year roadmaps.
- The Manager, Brand Strategy & Activation will support the Sr Manager in defining the long-term brand vision, positioning, and cross-category strategy.
- Partner with leadership to define brand vision, mission, and positioning
- Lead consumer insights work and make informed recommendations to inform equity and purpose
- Track & report on brand health through consumer engagement, sales performance, and cultural impact.
Company info
- Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
- We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular that we own or license in partnership with global entertainment companies.
- Our offerings include toys, content, consumer products, digital and live experiences.
- Our products are sold in collaboration with the world's leading retail and ecommerce companies.
- Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
- Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
- Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
- Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.
- We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
- Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
- Videos to watch:
- The Culture at Mattel
- Corporate Philanthropy
- We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.
This listing is sourced directly from Mattel's careers page and normalized into a canonical job model.