The Faulkner Automotive Group
Digital Marketing Manager
Trevose, Pennsylvania, United States
Sponsorship not specifiedDetected 24 days ago
Data VisualizationGoogle AdsMeta AdsGoogle AnalyticsCRMPerformance MarketingLead GenerationLeadershipCommunicationProblem SolvingMentoringOrganizational SkillsMicrosoft Office
Responsibilities
- Lead the development and execution of digital marketing strategies across paid media, third-party platforms, and OEM programs.
- Oversee and manage external advertising partners and vendors, ensuring alignment with performance goals and accountability for results.
- Drive continuous improvement in website performance, including user experience, lead generation, and conversion optimization across SRPs, VDPs, and landing pages.
- Establish clear performance expectations for campaigns and partners, ensuring data-driven decision-making.
- Manage, mentor, and develop two direct reports, fostering a high-performance and accountable team culture.
- Collaborate with dealership leadership to align marketing strategies with sales objectives and operational priorities.
- Identify, evaluate, and implement new tools, technologies, and channels to improve marketing effectiveness and customer experience.
Requirements
- Bachelor's degree in Marketing,
- 5-8+ years of experience in digital or performance marketing
Nice to have
- The Faulkner Automotive Group is looking for an enthusiastic, self-motivated Digital Marketing Manager to join our team!
- Faulkner is a place you can establish a career and grow with the organization.
- While automotive experience is a plus, it is not required!
- We provide training to all our employees and offer continued growth opportunities for those that have excellent talent, energy, and ambition to succeed.
- Faulkner has won a combined 60+ Best Places to Work Awards.
Skills
- Website & Digital Retailing Platforms (e.g., Roadster, Dealer.com, OEM platforms)
- CRM & DMS Systems (e.g., CDK, VinSolutions, or similar)
- Analytics & Reporting Tools (e.g., Google Analytics 4, Google Tag Manager, Tableau, Iterable/SFMC)
- Advertising Platforms (Google Ads, Meta Ads, third-party automotive marketplaces)
- Call tracking, chat, and lead management tools
- Microsoft
- Strong strategic mindset with the ability to translate data into actionable marketing decisions
- Familiarity with digital retailing tools and evolving automotive customer journeys
- Strong analytical and problem-solving skills with a focus on measurable outcomes
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Equal opportunity
- Equal Opportunity Employer and a Drug Free Workplace.
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This listing is sourced directly from The Faulkner Automotive Group's careers page and normalized into a canonical job model.