Portside
Product Marketing Manager
Remote (United States)
Sponsorship not specifiedDetected 26 days ago
Product StrategySalesLogisticsERPCustomer SuccessResearchLeadershipCommunicationCollaboration
About the role
- Portside is seeking a strategic and execution-oriented Product Marketing Manager to join our growing team.
- This role will serve as the critical link between Product, Sales, Customer Success, and Marketing, ensuring Portside's products are clearly positioned, effectively launched, and consistently communicated to the market.
Responsibilities
- Own and continuously refine Portside's product positioning, messaging, and value propositions across products, modules, buyer segments, and user personas.
- Develop a deep understanding of Portside's buyers, users, decision-makers, and influencers, using customer, market, and competitive insights to inform strategy.
- Partner closely with Product leadership and Product Managers to understand roadmap priorities, product strategy, customer challenges, and competitive differentiation, translating these into market-facing narratives.
- Lead go-to-market planning and execution for product launches, major releases, integrations, packaging updates, and strategic initiatives.
- Create and maintain core product marketing assets, including pitch decks, product one-pagers, website content, demo narratives, release communications, FAQs, competitive battlecards, and customer-facing collateral.
- Partner with Sales to strengthen product positioning in customer conversations, demonstrations, RFPs, competitive evaluations, renewals, and expansion opportunities.
- Develop sales enablement materials and training programs that help customer-facing teams clearly articulate Portside's value, differentiation, customer outcomes, and proof points.
- Own competitive intelligence initiatives, including competitor positioning, strengths and weaknesses, market trends, pricing and packaging signals, and win/loss insights.
- Collaborate with Sales and Customer Success to develop customer stories, case studies, testimonials, ROI examples, and other proof points that demonstrate Portside's impact.
- Support pricing, packaging, segmentation, and growth initiatives by bringing customer, market, competitive, and sales-cycle insights into strategic decision-making.
Requirements
- This position requires strong collaboration across departments and the ability to influence without direct authority while helping shape how Portside is perceived in the aviation technology market.
Benefits
- Dynamic, collaborative, and fast-growing work environment.
- Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth.
Company info
- Translate product capabilities into clear, compelling business value for aviation customers, including aircraft management companies, flight departments, charter operators, fractional operators, lessors, and aircraft owners.
- Competitive base salary Fully remote work Generous time off policy Health, dental, and vision insurance Opportunities for professional development and career advancement.
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