Apollo.io

Apollo.io

Senior Customer Marketing Manager

Remote, United States · Senior

Sponsorship not specified$188k-$235kDetected 14 days ago
HubSpotCollaboration

About the role

  • Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises.
  • Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
  • You'll inherit some early-stage work and turn it into a real program.

Responsibilities

  • Own case study production from interview to publish, and make sure reps actually use the content. If it lives in a folder nobody opens, it doesn't count.
  • Build and manage a testimonial library that's always fresh, always accessible, and growing. You'll know what's in it better than anyone.
  • Own public advocacy at scale.
  • You'll build and run a program that gets advocates singing Apollo's praises where it matters - LinkedIn, G2, community forums, and beyond.
  • Build AI-powered systems for each of these programs. Tracking, matching, outreach, production - if it can be automated or accelerated with AI, you'll figure out how.
  • Build something from scratch. There's no playbook to follow here. You'll write it.

Requirements

  • 8+ years in customer marketing, community, or advocacy at a B2B SaaS company.
  • You know how to nurture advocates without burning them out.
  • You can spot a great story, guide an interview, and know when a case study is actually good.
  • You understand what enterprise and mid-market buyers respond to and you know that a happy SMB reference doesn't close a $200K deal.
  • 8+ years in customer marketing, community, or advocacy at a B2B SaaS company. You've run a reference program, built case studies, and managed a community - not just contributed to one.
  • Relationship builder. Customers trust you. You know how to nurture advocates without burning them out.
  • Sales instincts. You understand how reference selling works and you know what reps need, not just what's nice to have.
  • Content sense. You can spot a great story, guide an interview, and know when a case study is actually good.
  • Operator mindset. You build systems, not one-off projects. You think in workflows and you document what you build.
  • AI fluency. You're actively using AI to move faster and build smarter. Claude, Notion AI, and similar tools are already part of how you work.
  • Upmarket instincts. You understand what enterprise and mid-market buyers respond to and you know that a happy SMB reference doesn't close a $200K deal.
  • Bonus points if:
  • You've produced a podcast or video series featuring customers
  • The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.

Nice to have

  • You've built or scaled an executive customer community (dinners, councils, roundtables)
  • You've worked at a company where customer advocacy was genuinely a revenue lever, not a PR function
  • Sales instincts.
  • You understand how reference selling works and you know what reps need, not just what's nice to have.
  • life/AD&D/STD/LTD insurance

Skills

  • That means case studies, testimonials, a growing community of engaged advocates, and the infrastructure to make all of it work at scale.

Compensation

  • The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable.

Company info

  • Run a customer advocate community - a curated group of customers who are tapped for testimonials, co-marketing, content, speaking opportunities at ApolloNEXT, and more.
  • Whether organic or incentivized, you'll know how to activate customers to speak up and make it worth their while.
  • Build the strategy to scale this program. You'll assess what exists, build on top of it, and bring customer stories to the forefront of Apollo's brand. We want customers shouting from the rooftops. You'll make that happen.
  • Experiment with community programming. Dinners for VP+ buyers, a podcast series with power users, online communities for GTM leaders, AMAs with Apollo's best customers. You'll have room to test what works and double down on what does.
  • Work with customers who love the product. Apollo users are passionate. This is a good problem to have.
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This listing is sourced directly from Apollo.io's careers page and normalized into a canonical job model.