Leap

Senior Content Marketing Manager

US (Remote) · Senior

Sponsorship not specified$105k-$150kDetected 40 days ago

LLMsA/B TestingComplianceSEOContent MarketingContent CalendarsWritingGrowth MarketingHIPAAResearchLeadership

About the role

Own Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle email
Own the broader social calendar across Leap's owned channels - LinkedIn company page, partner co-marketing posts, and industry conference content
Write the direct response copy that drives action: sales letters, lead-gen landing pages, paid ad variants with clear CTAs, demo request flows, downloadable asset promos
Maintain consistency between B2B and B2C copy so member-facing experiences reinforce employer-facing promises
You will report to the Head of Growth Marketing and partner closely with the

Comfort translating clinical and pharmacy concepts into clear language for non-clinical audiences, with awareness of HIPAA and PHI guardrails
You are excited to be a player, not just a coach.

you will be expected to shape the strategy, write the copy, pressure-test the message, incorporate feedback, and ship.
Candidates in the New York Metro, San Francisco, or Seattle areas are strongly preferred.
Member-facing or consumer campaign copy chops (email, paid social, direct mail, SMS, member portal).
A strong plus given the B2B2C nature of Leap

Run structured A/B tests across subject lines, hooks, CTAs, creative variants, and landing page elements
Translate test results into repeatable creative frameworks and brief templates
Refresh and improve existing content based on performance data, not just publish-and-move-on
Stay current on how GEO, LLM citation behavior, and AI-assisted workflows are reshaping content marketing
Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflow
Strong test-and-learn discipline, with examples of A/B testing programs that produced repeatable creative frameworks
Practical fluency with AI tools in a content and copy workflow
Original research or benchmark report authorship

$105,000 - $150,000 per year, depending on qualifications, experience, and location
At Leap, we're building an outlier company with real impact - and that takes focus, energy, and commitment.
If that excites you, we'd love to hear from you.
We're committed to building a team that reflects a diversity of perspectives, experiences, and identities.

the employer benefits leaders, health plans, and TPAs who buy Leap, and the members on specialty medicines who depend on us for care.
6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech (digital health, benefits, payer, provider, care delivery, or pharmacy-adjacent)
Build the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about most
The work needs to earn trust with both buyers (benefits leaders, TPAs, brokers, consultants) and the patients who will trust Leap with their specialty therapy
Frame the specialty infusion category for the industry - the narratives, the language, and the framing that benefits leaders and consultants pick up and repeat.
Eligibility for equity
Comprehensive medical, dental, and vision coverage
Access to 401(k) retirement plan

Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy.
We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.
Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers.

Leap is an equal opportunity employer and welcomes applicants from all backgrounds.

This listing is sourced directly from Leap's careers page and normalized into a canonical job model.