whitecapsfc

Social Media Lead

VANCOUVER, British Columbia

Sponsorship not specifiedDetected 6 days ago

Adobe Creative SuiteContent CalendarsSocial Media MarketingHubSpotVideo ProductionCommunicationProblem Solving

About the role

This role blends creativity, strategy, and real-time execution to keep Whitecaps FC at the forefront of digital trends while delivering a best-in-league fan experience.
Bring creativity and innovation to keep content at the forefront of digital trends and emerging platforms.
Education & Experience: Minimum 5 years in social media management or digital marketing.

Work with Director, Creative & Content to develop and implement social media strategies that align with brand and marketing objectives.
Set measurable engagement goals and create effective campaigns and features that drive league-leading fan engagement.
Lead and manage a dynamic social media content calendar, including planning and publishing content across whitecapsfc.com, YouTube, Facebook, Instagram, X, TikTok, etc.
Maintain brand voice and visual standards
Collaborate with internal teams (communications, partnerships, ticket sales, soccer development, community) and external agencies/influencers to optimize execution and amplify campaigns.
Collaborate with Business Intelligence team to analyze performance insights and continually improve engagement.
Manage social media team during matches, capturing, creating, and posting content while providing real-time feedback and support.
develop process documentation and train new team members on tools and workflows.
Proven ability to manage multiple B2C channels and create compelling branded content.
Maintain brand voice and visual standards; ensure compliance with MLS Commercial Guidelines and copyright laws.

Minimum 5 years in social media management or digital marketing.
Experience leading junior staff and managing external vendors.
Certification in Hootsuite, HubSpot, or similar tools required.
Adobe Creative Suite and video editing experience required.
Diploma or degree in Business, Communications, or related field.
Ability to thrive in a fast-paced, results-oriented environment with curiosity and problem-solving mindset.
Experience in the sports or entertainment industry is an asset, with an understanding of fan engagement and live-event dynamics.

We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada.

Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

This listing is sourced directly from whitecapsfc's careers page and normalized into a canonical job model.