Consumer Reports

Consumer Reports

Strategist, Audience Development

Yonkers, NY · Director

Sponsorship not specified$138k-$143kDetected 21 hours ago
SEOContent MarketingGoogle AnalyticsForecastingBudgetingProcurementCollaboration

About the role

  • In a time of information overload, this is more important than ever.
  • This hybrid position with in-office collaboration (Yonkers and/or Yonkers) just once per month provides excellent flexibility.
  • This position is not eligible for relocation assistance or sponsorship.

Responsibilities

  • Lead and drive the day-to-day audience development program, roadmap, and growth.
  • Lead the procurement and briefing process for external partners; prioritize findings with internal stakeholders.
  • Manage search projects from start to finish.
  • Work with external partners to establish and maintain a review process for schema and other technical search factors.
  • Perform periodic analysis of core web content.
  • Partner with the Acquisition team to ensure aligned search marketing and conversion efforts.
  • Develop and execute training sessions that promote org-wide implementation

Requirements

  • You have the experience-- 7+ years experience in audience development, content strategy, or audience insights roles
  • You have optimized high-volume, consumer-facing platforms for both traditional search engines and/or AI-driven answer engines.
  • You know the tools of the trade, i.e. Google Analytics, Adobe Analytics and bring a proficient understanding of zero-click behavior, AI-driven traffic shifts, and answer inclusion metrics.
  • You have deep, demonstrable experience with major SEO platforms (SEMRush, Conductor, Google Search Console, Screaming Frog, Lumar).
  • You have hands-on experience onboarding and implementing GEO monitoring and AI visibility tools with measurable results.
  • You are entrepreneurial, digitally savvy, creative and experimental.
  • You have the passion for SEO, GEO, AEO-and the growing list of acronyms across this space
  • You have the ability to guide and influence teams (internal and external) to work on projects from inception to completion while meeting deadlines

Skills

  • Evaluate, select, and onboard new technical search tools.
  • Utilize technical tools to analyze and identify technical SEO/GEO/AI search site issues.

Compensation

  • 137,819.17-142,948.94 annually
  • $130,928.22-135,801.49 annually

Benefits

  • We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match.

Company info

  • Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services. We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices.
  • Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match. Learn more about how CR advocates on behalf of our employees.
  • Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all.
  • CR is known for our rigorous testing and trusted ratings on thousands of products and services.
  • We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year.
  • We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices.
  • Our mission starts with you.
  • Learn more about how CR advocates on behalf of our employees.
  • Yonkers, NY, Washington, DC and Colchester, CT.
  • We are registered to do business in and can only hire from the following states and federal district: Arizona, California, Connecticut, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Texas, Vermont, Virginia and Washington, DC.
  • Salary ranges

Equal opportunity

  • Consumer Reports will provide you with any reasonable assistance or accommodation for any part of the application and hiring process.

Visa & Work Authorization

  • This position is not eligible for relocation assistance or sponsorship.
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