Workday
Growth Marketing Manager
USA, NY, New York City · Mid
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About the role
- We're hiring a Growth Marketing Manager to join our Marketing team.
- You'll sit at the intersection of performance marketing, growth, and web optimization: designing and running multi-channel campaigns, continuously improving our marketing website, and turning high-intent traffic into pipeline and revenue.
- This role is ideal if you love going deep on data, running experiments end-to-end, and shipping iterative improvements that compound over time.
Responsibilities
- Own Performance and Growth Campaigns
- Plan, launch, and optimize full-funnel performance campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta, and other relevant channels (e.g. YouTube, Reddit) to drive high-quality lead and opportunity
- Monitor and optimize campaigns daily, refining audiences, creatives, bids, and budgets to maximize ROAS
- Partner with content and design to brief and iterate on high-performing creatives, messaging, and offers tailored to our core buyer personas.
- Lead Website and Conversion Rate Optimization
- Own experimentation on Sana's marketing website and key landing pages, designing and running tests across layout, copy, UX, and forms to improve visit-to-lead and lead-to-opportunity conversion.
- Collaborate with design, product marketing, and web development to implement winning variations and ensure a consistent, premium brand experience.
- Maintain clear documentation of tests, hypotheses, results, and learnings to build a scalable experimentation program over time.
- Build a Robust Growth Analytics Foundation
- Build and maintain dashboards to monitor key performance metrics such as CTR, CVR, CPA, ROAS, and pipeline/revenue impact across channels and experiments.
Requirements
- 5+ years in a highly data-driven digital marketing, growth, or CRO role, ideally in B2B SaaS or tech.
- Proven track record designing, executing, and analyzing A/B and multivariate tests on websites or landing pages that moved key metrics (conversion rate, CPA, or similar).
- Strong proficiency with web and campaign analytics tools such as GA4 and major ad platforms.
- familiarity with heatmapping/session replay and testing tools (e.g. Hotjar, VWO, Optimizely).
- Experience with Salesforce or similar CRM and marketing automation platforms (e.g. HubSpot, Marketo), and background working on complex B2B buying journeys.
- We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).
- Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision-making to any degree.
Nice to have
- Familiarity with SEO fundamentals and how they interact with UX and conversion
- experience in AI, data, or developer tooling markets is a plus.
Skills
- Your work days are brighter here.
- From writing and the printing press to the internet and Google, the tools that accelerate access to knowledge define human progress.
Compensation
- $123,200 USD - $184,800 USD
- $104,100 USD - $184,800 USD
- In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
Benefits
- Our Approach to Flexible Work
- This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.
- Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Company info
- Sana is an AI lab bringing superintelligence to work.
- Our AI products are trusted by pioneering companies like Spotify, B Labs, Strava, Hinge Health, and Merck, and have served more than 1 million people worldwide.
- We believe advancing knowledge is the world's most important problem to solve.
- Yet workplace software hasn't kept up.
- We're building towards a world where knowledge is not only more
- accessible, but actively helps you accomplish more than you ever thought possible.
- If that future excites you, you're in the right place.
- Come and do your life's work with us.
Equal opportunity
- Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
- If you require a reasonable accommodation, you may email accommodations@workday.com, as far in advance as possible.
- Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.
This listing is sourced directly from Workday's careers page and normalized into a canonical job model.