Gehc
Global Product Marketing Manager, MR
Waukesha, USA
No sponsorship$178k-$266kDetected 25 days ago
SalesMedical DevicesResearchLeadershipCommunicationCollaboration
About the role
- Job Description Summary As the Global Product Marketing Manager you will be responsible for the downstream marketing strategy of the related portfolio sub-segment.
- GE HealthCare is a leading global medical technology and digital solutions innovator.
- GE HealthCare is an Equal Opportunity Employer.
Responsibilities
- Identifying and assess market and distribution risks and developing a plan to mitigate those risks.
- Working with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
- Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps.
- Developing a plan and budget for evidence generation to support selected NPI's and installed base products.
- Developing inputs to support business case for NPI (incl. target pricing) and product positioning
- Interviewing professional societies and advocacy groups to identify and select KOL's for thought leadership and awareness building.
- Supports development of regional KOL's in collaboration with Regional Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
- Building a global market requirements document that prioritizes customer segments and business opportunities.
- Developing programs that improve the customer experience of the installed base in support of installed base retention.
- Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
Requirements
- Bachelor's Degree in Electronic Engineering, or Physics or Marketing or Business Administration or other related fields (MSc or PhD will be an advantage).
- Influencing skills. ability to motivate individuals and demonstrate organizational influence
Nice to have
- PhD in Biomedical Engineering or MR physics
- MR Clinical experience as an industry clinical educator or marketing leader
- Previous sales or marketing experience in imaging equipment
- Additional Information
- Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
- Relocation Assistance Provided: No
Compensation
- Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively, "to support annual business objectives").
- We will not sponsor individuals for employment visas, now or in the future, for this job opening.For U.S. based positions only, the pay range for this position is $177,600.00-$266,400.00 Annual.
- It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case.
Benefits
- Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities.
- Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
- In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
- GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.
- GE HealthCare is an
- GE HealthCare will only employ those who are legally authorized to work in the United States for this opening.
- While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
- Identifying customers' clinical and economic needs, values and desired benefits.
- Minimum of 10 years' experience in MR, medical devices marketing or sales or related field
- Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
Equal opportunity
- Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
- Equal Opportunity Employer.
Visa & Work Authorization
- GE HealthCare will only employ those who are legally authorized to work in the United States for this opening.
This listing is sourced directly from Gehc's careers page and normalized into a canonical job model.