Okta
Influencer & Brand Partnership Manager
San Francisco, California
Sponsorship not specified$143k-$197kDetected 7 days ago
RESTMachine LearningBrand StrategyCadenceCommunication
About the role
- Today, our partnerships are treated as one-off productions rather than campaigns, and our creator work is occasional rather than a real channel.
- You will run partnerships content, spanning McLaren Mastercard Racing and PGA of America, as integrated campaigns that carry "Okta secures AI" into audiences and cultural moments traditional B2B advertising cannot reach.
Responsibilities
- Own our brand partnership campaigns from the conceptually idea, hero content, derivatives, landing pages, paid amplification, and partner-channel distribution
- Assist in partner amplification and distribution terms on an ongoing basis
- Partner with Field and Events on the hospitality and experiential side of our partnerships, making sure the campaign and content built around those moments carries our brand and message
- Scale a new creator program with a mix of high-volume micro creators, repeat mid-tier partners, and a smaller number of bigger moments that run more like an always-on media channel than a series of one-off posts.
- Design the shape of the creator program, including creator tiers, cadence, and budget allocation, and evolve it as we learn what works
- Source, evaluate, and retain a creator or influencer agency partner to help the program grow by managing relationships directly, including briefing, content development, and paid amplification of the strongest content.
- Partner closely with Demand Gen and Comms so creator and partnership content aligns with brand voice and connects into the marketing goals across the business
- Keep every partner and creator execution consistent with our brand, with Okta as the throughline across a wide range of voices and formats
- A track record of building or scaling a creator or influencer program, including sourcing and managing an agency partner
- Developing Talent and Fostering Connection + Community
Requirements
- What experience you have
Compensation
- The annual base salary range for this position for candidates located in the
This listing is sourced directly from Okta's careers page and normalized into a canonical job model.