Interactivestrategies
Lead Brand Strategist
United States
Sponsorship not specified$110k-$130kDetected 1 day ago
WireframingBrand StrategyBusiness DevelopmentResearchCommunicationPublic Speaking
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Cap-exempt (no lottery)0
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Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
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About the role
- Are you a strategic thinker who loves uncovering deep insights about audiences and translating them into clear positioning, sharp messaging, and strategic direction for brand and digital work?
- If you're energized by research, synthesis, and connecting evidence to impact - you'll find a special home at Interactive Strategies.
- You'll also extend brand strategy into how organizations show up across their web experience and marketing channels, working alongside UX, content, and creative teams to keep execution aligned to strategy.
Responsibilities
- We're looking for a Lead Brand Strategist to join our growing Strategy team.
- Lead brand discovery through stakeholder interviews, workshops, and brand research.
- Design and conduct user and market research - qualitative and quantitative - to uncover audience motivations, perceptions, and unmet needs.
- Extend brand strategy into digital strategy - providing strategic direction and input on web experience and marketing initiatives, in partnership with UX, content, and creative teams who own execution.
- Build strong, collaborative client relationships - facilitating workshops, presenting findings, and guiding decisions with clarity and confidence.
- You design research that answers the right questions, and you trust evidence over instinct.
- Collaborative Partner.
Nice to have
- personas, audience segmentation, competitive analysis, positioning frameworks, messaging architecture.
- Comfort partnering with (not substituting for) creative direction - you can articulate strategic intent clearly enough for a creative team to execute against it.
- Familiarity with how brand strategy connects to digital strategy - web experience and marketing channels - even if you haven't built wireframes or sitemaps yourself.
- Excellent oral and written communication skills.
- Agency experience is a plus.
- We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy."
- This means a few things:
- (1) we care as much about quality as we do about budgets (2) we find the strengths in each employee and nurture them (3) we encourage a culture that values innovation and creative freedom (4) we want you to have fun.
Compensation
- $110k-$130k
Benefits
- Define brand platforms (mission, vision, values, personality, messaging hierarchy) and partner with a creative director to translate that definition into visual and verbal expression.
- Strategic Vision.
Company info
- We're a DC-based digital agency with a national reach and a strategy-first mindset.
- We partner with nonprofits, associations, and mission-driven companies to help them connect more meaningfully with their audiences.
- We're proud to be a certified LGBTBE business and an equal opportunity employer.
- We believe diverse voices lead to stronger work-and stronger impact.
- We're looking for someone who can:
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