TalkingParents
Marketing Data Analyst
Fort Walton Beach, Florida · Full-time
No sponsorshipDetected 4 days ago
JavaScriptPythonSQLMachine LearningData AnalysisData EngineeringData VisualizationSEOSEMGoogle AdsMeta AdsContent MarketingMarketing AnalyticsGoogle AnalyticsLeadershipCollaboration
About the role
- Positions are full-time and onsite (in-person) at our office in beautiful Fort Walton Beach, Florida.
Responsibilities
- Develop full-funnel reporting that distinguishes between upper, mid, and lower-funnel performance, with appropriate KPIs at each stage (impressions, CPM, CAC, LTV, ARPU, MRR, ARR, churn, etc.).
- implement multi-touch attribution beyond GA4 last-click.
- Own event schema design and implementation for tracking key conversion milestones across website and apps.
- Manage UTM strategy/taxonomy and configure Google Tag Manager containers to ensure accurate attribution and event firing.
- Create and manage scenarios including trigger configuration (on-event, API-based, date-attribute), branching logic, and A/B testing.
- Your work will directly shape how we invest across channels, optimize our funnel, and scale a product that helps families navigate some of the hardest moments of their lives.
- Analyze conversion paths across paid media, organic, content/SEO, email, retargeting, and direct referral channels; implement multi-touch attribution beyond GA4 last-click.
- Build and maintain customer segments using behavioral data, event attributes, and aggregates.
- Manage customer data: profiles, identifiers, attributes, and events.
- Set up and manage data imports/exports between the CDP and external data warehouses.
Requirements
- Ability to translate complex data into concise reporting for varied audiences.
- 2-4 years in marketing analytics or data analysis with direct responsibility for measurement and reporting.
- Proven experience writing SQL against data warehouses to analyze data from multiple sources.
- Experience with at least one CDP or marketing automation platform
- Candidates must be legally authorized to work in the United States and must not now or in the future require visa sponsorship to continue employment
- Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.
- Applicants must be currently authorized to work in the US and not require sponsorship now or in the future.
- Advanced-level proficiency in GA4, Google Tag Manager, and Google Search Console.
- Experience with multi-touch attribution modeling.
Nice to have
- What will you do?
- This is a Marketing Data Analyst role within the Marketing Department, reporting directly to the Director of Marketing.
- Your analysis will flow directly to the Director of Marketing to inform strategy, resource allocation, and tactical adjustments across every marketing channel.
- How You'll Make An Impact
- You'll bring structure to our marketing measurement, close instrumentation gaps, and give leadership the confidence to make faster, smarter decisions.
- If you thrive at the intersection of marketing strategy and data engineering, and you want your analysis to actually change how a team operates, this role was built for you.
- Reporting & Dashboards
- Analyze conversion paths across paid media, organic, content/SEO, email, retargeting, and direct referral channels
Compensation
- NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing.
Company info
- We are seeking a detail-oriented, technically skilled analyst who can turn fragmented data into a clear, unified picture of what's driving growth and what isn't.
Visa & Work Authorization
- Candidates must be legally authorized to work in the United States and must not now or in the future require visa sponsorship to continue employment
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This listing is sourced directly from TalkingParents's careers page and normalized into a canonical job model.