Netflix
Ads Measurement Lead (UCAN - Total Audience Narrative)
New York,New York,United States of America · Senior · Full-time
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About the role
- You will bring deep expertise in live sports measurement and translate the strategy, methodologies, and currency models built for linear sports into a streaming-native approach.
- You will translate Live events on Netflix to our story-telling and weave that into what makes Netflix Live Events a must-buy for advertisers.
Responsibilities
- Lead end-to-end ad measurement strategy and execution for specific Netflix Live Sports events, including methodology evaluation, estimate generation, delivery & reporting, cross-functional stakeholder coordination, and post-event insights.
- Support the design and execution of custom surveys for Netflix Live Events along with leveraging syndicated research in story-telling insights for live event viewership narratives.
- Collaborate on and partner to evolve Netflix's approach to alternative measurement solutions for Live including first-party, impression-based measurement for live sports, and how that shift changes how inventory is estimated and reported on.
- Partner cross-functionally on programmatic strategy for live sports, including how dynamic ad insertion and real-time delivery affect measurement and reporting.
- Develop marketplace POV and thought leadership on sports media trends, sports viewership and fandom, methodology advancements, and competitive benchmarks in sports measurement and currency evolution.
- Serve as the dedicated internal lead for cross-functional stakeholder communication, vendor relationship management, and industry/ partnership management.
- Collaborate with cross functional teams including Market Activation and Ads Marketing to shape the external UCAN narrative and position the Netflix Ad Tier and Netflix Live Events as a must-buy for advertisers.
- Proven ability to independently drive strategic measurement projects and synthesize complex data into clear recommendations.
Requirements
- 10+ years of experience in media research and audience measurement strategy, with a strong grounding in live sports and linear-to-streaming translation.
- Strong understanding of programmatic dynamics as they apply to live sports, including dynamic ad insertion and real-time inventory.
Compensation
- $250k-$410k
Company info
- At Netflix, our mission is to entertain the world.
- Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality.
- We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology.
- Come be a part of what's next.
This listing is sourced directly from Netflix's careers page and normalized into a canonical job model.