Harvey
Senior Performance Marketing Manager, Paid Search
New York · Senior
Sponsorship not specified$136k-$204kDetected 22 days ago
Data AnalysisAgentic AIA/B TestingSEMGoogle AdsGoogle AnalyticsCRMPerformance MarketingLead GenerationForecastingCommunication
About the role
- Harvey is transforming how legal professionals work through AI.
- We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.
- This role sits at the intersection of strategy and execution.
Responsibilities
- Own and Scale Paid Search Growth
- Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets.
- Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency.
- Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, landing page optimization, and conversion rate improvements.
- Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes.
- Drive Experimentation and Performance
- Design and execute a robust experimentation roadmap across bidding strategies, keyword expansion, ad copy, audience segmentation, landing pages, campaign structure, and emerging Google product betas.
- Continuously optimize performance by analyzing search intent, auction dynamics, competitive trends, user behavior, and platform innovations.
- Build scalable testing frameworks, operational playbooks, and optimization processes that enable continuous optimization and long-term growth.
- Partner Across the Business
Requirements
- 7+ years of experience in performance marketing with deep, hands-on expertise in managing Google Ads and Microsoft Ads.
Nice to have
- Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding.
- Experience scaling international paid search programs across multiple regions and languages.
- Experience marketing to enterprise B2B audiences-ideally within legal technology, AI, SaaS, or professional services-with complex buying cycles.
- YOU CAN FIND ALL OF OUR APPLICANT PRIVACY NOTICES [HERE https://www.notion.so/harveyai/Harvey-Candidate-Privacy-Policies-319ac3fcdd7a803bb807d5094f249922].
Compensation
- $136,000 - $204,000 USD
- We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made by emailing accommodations@harvey.ai
- YOU CAN FIND ALL OF OUR APPLICANT PRIVACY NOTICES [HERE https://www.notion.so/harveyai/Harvey-Candidate-Privacy-Policies-319ac3fcdd7a803bb807d5094f249922].
Benefits
- Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for how paid search drives customer acquisition, pipeline, and revenue growth across segments.
This listing is sourced directly from Harvey's careers page and normalized into a canonical job model.