Snowflake
Senior Content Marketing Manager
US-CA-Menlo Park · Senior
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About the role
- To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
- You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.
- At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Responsibilities
- Own and drive original research programs - surveys, data studies, competitive analysis, and industry benchmarking - that establish Snowflake as a thought leader on priority topics
- Develop and maintain deep subject-matter expertise in 2-3 priority topic areas and build authoritative long-form content: research reports, executive bylines, data-driven blog series, and op-eds
- Partner with internal SMEs, and executives to source insights and translate them into high-impact narratives
- Track share-of-voice, search trends, and competitive positioning to identify content gaps and opportunities where Snowflake can lead the conversation
- Design, build, and continuously improve AI-powered content workflows using Snowflake Cortex, CoCo Skills, and Content Studio (our Streamlit-based AI content engine)
- Create and maintain AI skills and prompt chains for content production: blog drafting, ebook generation, SEO optimization, copyediting, brand voice compliance, and content auditing
- Build self-serve AI tools that enable non-content teams (product marketing, field marketing, partner marketing) to produce on-brand, CoE-quality content independently
- Evangelize the CoE's content standards, AI tools, and workflows to product marketing, corporate communications, engineering blog, and partner marketing teams
- Manage content calendars, production timelines, and cross-functional stakeholder relationships
Requirements
- 5-7+ years of experience in content marketing, editorial, or digital content strategy - preferably in B2B technology or enterprise SaaS
- Strong writer and editor with proven ability to produce research-driven, long-form thought leadership content (bylines, research reports, data studies)
- Experience designing and executing original research programs (surveys, data studies, benchmarks) that generate earned media and thought leadership positioning
- Ability to work with technical concepts (data engineering, AI/ML, cloud infrastructure, security) and translate them into compelling narratives for business and technical audiences
- Experience using content analytics (traffic, engagement, SEO rankings, pipeline attribution) to inform strategy and demonstrate ROI
Nice to have
- Experience with Snowflake, or similar cloud data platforms
- Hands-on experience with AI/LLM platforms (building agents, prompt chains, RAG pipelines, or AI-assisted editorial workflows)
- Experience working in or with a content center of excellence model
- Familiarity with SEO tools and strategy (search volume analysis, keyword research, competitive gap analysis)
- Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data.
- It is every employee's duty to keep customer information secure and confidential.
- Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth.
- How do you want to make your impact?
Skills
- Measure and report on AI workflow adoption, time savings, and content quality improvements
- Ensure all content aligns with Snowflake brand voice, SEO best practices, and CoE editorial standards
Compensation
- For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com http://careers.snowflake.com
Company info
- At Snowflake, we are powering the era of the agentic enterprise.
- Snowflake employees must abide by the company's data security plan as an essential part of their duties.
This listing is sourced directly from Snowflake's careers page and normalized into a canonical job model.