SBG Funding

SBG Funding

Social Media & Brand Manager

New York

Sponsorship not specified$70k-$100kDetected 16 days ago
AlgorithmsCanvaProject ManagementSEOContent MarketingContent CalendarsSocial Media MarketingBrand StrategyGoogle AnalyticsProcess ImprovementCustomer SupportResearchLeadershipCommunicationPublic Speaking

About the role

  • This role is responsible for managing content calendars, creating branded digital content, analyzing performance metrics, and implementing data-driven strategies across all social platforms.

Responsibilities

  • Develop and execute a comprehensive social media strategy aligned with company goals, brand positioning, audience growth, and engagement objectives.
  • Build and manage monthly and quarterly content calendars across all social platforms, ensuring consistent messaging, strategic campaign planning, and timely execution.
  • Create and maintain structured posting schedules, workflows, and approval processes to improve efficiency, organization, and cross-functional collaboration.
  • Design and develop branded social media content and digital assets using Canva or similar design platforms while maintaining brand consistency across all channels.
  • Analyze social media performance metrics and audience behavior to identify trends, optimize content strategy, and drive measurable growth.
  • Collaborate cross-functionally with Sales, Recruiting, Leadership, Operations, and Customer Service teams to support company-wide branding initiatives, campaigns, events, and business objectives.
  • Support reputation management and community engagement efforts by helping develop strategies that strengthen brand perception and audience relationships.
  • You will collaborate cross-functionally to support company branding initiatives while using data and insights to continuously optimize performance and drive results.

Requirements

  • 3+ years of experience in social media management, digital marketing, brand marketing, or a related field.
  • Strong understanding of social media analytics, reporting, audience insights, and performance optimization.
  • Proficiency with Canva and social media management and analytics platforms such as Meta Business Suite, Sprout Social, Hootsuite, Google Analytics, SEMrush, or similar tools.
  • Strong understanding of platform algorithms, audience growth strategies, content performance analysis, and engagement optimization.
  • Data-driven mindset with the ability to interpret analytics and translate insights into strategic recommendations and actionable plans.
  • Experience collaborating across multiple departments and presenting performance insights to leadership teams.
  • The ideal candidate is both analytical and creative, with a strong understanding of social media growth, platform analytics, content strategy, and digital design.

Nice to have

  • Familiarity with SEO, paid social advertising, employer branding, and digital marketing best practices is a plus.

Compensation

  • $70k-$100k

This listing is sourced directly from SBG Funding's careers page and normalized into a canonical job model.