SBG Funding
Social Media & Brand Manager
New York
Sponsorship not specified$70k-$100kDetected 16 days ago
AlgorithmsCanvaProject ManagementSEOContent MarketingContent CalendarsSocial Media MarketingBrand StrategyGoogle AnalyticsProcess ImprovementCustomer SupportResearchLeadershipCommunicationPublic Speaking
About the role
- This role is responsible for managing content calendars, creating branded digital content, analyzing performance metrics, and implementing data-driven strategies across all social platforms.
Responsibilities
- Develop and execute a comprehensive social media strategy aligned with company goals, brand positioning, audience growth, and engagement objectives.
- Build and manage monthly and quarterly content calendars across all social platforms, ensuring consistent messaging, strategic campaign planning, and timely execution.
- Create and maintain structured posting schedules, workflows, and approval processes to improve efficiency, organization, and cross-functional collaboration.
- Design and develop branded social media content and digital assets using Canva or similar design platforms while maintaining brand consistency across all channels.
- Analyze social media performance metrics and audience behavior to identify trends, optimize content strategy, and drive measurable growth.
- Collaborate cross-functionally with Sales, Recruiting, Leadership, Operations, and Customer Service teams to support company-wide branding initiatives, campaigns, events, and business objectives.
- Support reputation management and community engagement efforts by helping develop strategies that strengthen brand perception and audience relationships.
- You will collaborate cross-functionally to support company branding initiatives while using data and insights to continuously optimize performance and drive results.
Requirements
- 3+ years of experience in social media management, digital marketing, brand marketing, or a related field.
- Strong understanding of social media analytics, reporting, audience insights, and performance optimization.
- Proficiency with Canva and social media management and analytics platforms such as Meta Business Suite, Sprout Social, Hootsuite, Google Analytics, SEMrush, or similar tools.
- Strong understanding of platform algorithms, audience growth strategies, content performance analysis, and engagement optimization.
- Data-driven mindset with the ability to interpret analytics and translate insights into strategic recommendations and actionable plans.
- Experience collaborating across multiple departments and presenting performance insights to leadership teams.
- The ideal candidate is both analytical and creative, with a strong understanding of social media growth, platform analytics, content strategy, and digital design.
Nice to have
- Familiarity with SEO, paid social advertising, employer branding, and digital marketing best practices is a plus.
Compensation
- $70k-$100k
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