National Life Insurance Company

National Life Insurance Company

Lifecycle Marketing Manager

Addison, TX; Montpelier, VT

Work authorization requiredDetected 12 hours ago
HTMLCSSSQLData VisualizationComplianceAdobe Creative SuiteAccessibilityEmail MarketingSalesforceGoogle AnalyticsCRMCommunicationCollaborationProblem SolvingMentoring

About the role

  • Come join one of America's fastest-growing insurance companies.
  • Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad.
  • Throughout that history, we have provided peace of mind to those families as they plan their futures.

Responsibilities

  • refactor data extensions and automations, standardize naming/QA, deprecate legacy assets, harden governance, and implement monitoring/playbooks to improve reliability, speed, and scalability.
  • Create and maintain detailed documentation of user flows, campaign logic, and data processes to ensure transparency, scalability, and consistent execution across marketing programs.
  • Partner with IT and cross-functional teams to align marketing automation architecture with CRM integrations and data governance standards.
  • Develop and QA dynamic, modular, and responsive email templates using HTML, AMPscript for personalization and SQL for data segmentation and automation.
  • Maintain strict adherence to CAN-SPAM, GDPR, and other data privacy regulations.
  • Document and enforce standards for campaign QA, approval, and deployment.
  • Collaborate with marketing operations, compliance, and data teams to uphold governance and deliver a seamless, compliant customer experience.
  • Maintain unsubscribe data according to compliance protocols.
  • Work closely with Information Technology and various business units to maintain list hygiene, data synchronization, and accurate audience segmentation between SFMC, CRM, and other connected systems.
  • Own unsubscribe management and Unsub Central, ensuring accurate suppression and compliance.

Requirements

  • 5+ years digital marketing automation experience
  • Bachelor's degree in Computer Science, IT, Marketing, Communications, Business, or a related field
  • Extensive hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Automation Studio, and Contact Builder.
  • Working knowledge of Mailchimp and Snappy Kraken or similar marketing automation platforms.
  • Proficiency in HTML, CSS, SQL, and AMPscript for building, customizing, and troubleshooting responsive, dynamic email templates.
  • Proficiency in data integration between SFMC and Salesforce CRM, including segmentation, lead routing, and consent management.
  • Demonstrated ability to analyze campaign performance using GA4, SFMC analytics, or similar tools, identify trends, and translate findings into actionable optimization plans.
  • Familiarity with GDPR, CAN-SPAM, and global data-privacy and consent regulations
  • experience managing unsubscribe systems such as Unsub Central.
  • This role requires technical expertise and deep marketing experience.

Nice to have

  • 7-10 years of experience in lifecycle, CRM, or digital marketing, including direct responsibility for email marketing automation strategy and execution.
  • Salesforce Marketing Cloud certification(s) such as Marketing Cloud Engagement Developer or Marketing Cloud Email Specialist strongly preferred.
  • Proven expertise in Salesforce CRM integration with SFMC, including data synchronization, consent management, and cross-platform segmentation.
  • Experience leveraging Salesforce Einstein and Mobile Studio for predictive insights, personalization, and multi-channel engagement.
  • Experience leading or mentoring marketing automation specialists or developers, with the ability to establish best practices and process documentation.
  • Familiarity with Adobe Experience Manager (AEM), Adobe Assets, or Adobe Creative Cloud, and understanding of how creative workflows integrate with campaign execution.
  • Proficiency with SFMC Intelligence (Datorama), Tableau, or similar analytics and visualization tools.
  • Experience in Agile environments and comfort collaborating through iterative, cross-functional project cycles.

Skills

  • Leverage approved AI tools, where appropriate, to improve the efficiency, quality, and impact of their work.
  • Stay curious and open to new AI-enabled ways of working.
  • Exercise sound judgment by reviewing and validating AI-generated content.

Benefits

  • Monitor and optimize email and domain health (including deliverability, authentication, and IP reputation) to ensure reliable campaign performance.

Visa & Work Authorization

  • Please note that we do not offer visa sponsorship for this position.
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This listing is sourced directly from National Life Insurance Company's careers page and normalized into a canonical job model.