Otterai

Senior Demand Generation Manager

Mountain View, CA; San Francisco, CA · Senior

Sponsorship not specified$135k-$155kDetected 26 days ago

A/B TestingAccessibilityEmail MarketingHubSpotSalesforceOutbound Sales

About the role

We're looking for a Senior Demand Generation Manager to manage strategic marketing campaigns and channels at Otter.
You'll run multi-channel campaigns from brief to results, manage various website optimization programs, and own paid social - with the expectation that everything you touch is tied to pipeline, not impressions.
This role is for someone who thinks strategically about marketing campaign design and channel management.

Own multi-channel campaign execution.
Take campaign briefs from ICP, message, and goal through full execution across paid, earned, and owned channels, coordinating with any partner channels as needed.
Manage our webinar motion.
Build and run Otter's webinar motion end-to-end - from topic selection and speaker coordination through promotion, execution, and post-event follow-up.
Run influencer and partner programs.
Work with thought leaders, practitioners, and partner channels to reach Otter's target audience, managing the brief, the relationship, and the results - with clear expectations on how influencer and partner investments drive value.
Own email marketing programs. Build and run email programs that move prospects through the funnel - nurture sequences, promotional sends, and campaign-specific emails. Manage our calendar, the segmentation logic, and the performance.
Use data providers and product signals to build audience lists and trigger campaign workflows based on real buying intent - product usage, job changes, website activity, and other triggers that indicate readiness.
Partner with Marketing Operations on the infrastructure that powers these programs.
Analyze and report on performance. Own reporting on the programs and channels that you manage. Build dashboards, identify what's working and what's not, and bring a clear point of view on where to invest next - connecting program spend to marketing KPIs.

5+ years in B2B demand gen or campaign management with direct ownership of multi-channel marketing campaigns.

Salary Range: $135,000 to $155,000 USD per year.
This salary range represents the low and high end of the estimated salary range for this position. The actual base salary offered for the role is dependent on several factors. Our base salary is just one component of a comprehensive total rewards package.

This listing is sourced directly from Otterai's careers page and normalized into a canonical job model.