Insperity
Director, Marketing Technology
Kingwood, TX · Director
Sponsorship not specifiedDetected 30 days ago
Data AnalysisA/B TestingProject ManagementSEOCRMResearchLeadershipCommunicationProblem SolvingMentoring
About the role
- Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology.
- With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.
- Behind our success is the unshakeable belief in the value of our people.
Responsibilities
- Partners with the IT organization, leads the business-side implementation of new marketing technology, attains seamless integration to Customer Relationship Management (CRM) and Marketing Automation Platform (MAP), and ensures high levels of adoption.
- Researches new technologies to solve marketing needs, assesses vendor and technology capabilities, and manages RFP and onboarding end-to-end processes.
- Manages the marketing technology budget.
- Develops, coaches, and leads technical and professional team members for sustained excellence in individual and team performance.
- Maintains effective and thorough communications with all stakeholders across the organization.
- Defines the business requirements for marketing technology development and investments through consultation with internal constituents to identify needs and formulate solutions to project objectives, and participates in the research, design, architecture, and development.
- Leads the evaluation and selection process of marketing technology providers.
- Prioritizes, sequences, and manages implementation and enhancements of project delivery according to resource availability and timelines.
- Manages the development and testing of web-based marketing applications.
- Identifies, develops, recommends, and implements process improvements that result in improved efficiency and effectiveness.
Requirements
- Bachelor's Degree in Computer Science, a related discipline, or equivalent work experience is required.
- Ten or more years of experience in leading technology initiatives is required.
- Experience implementing marketing technology solutions, including marketing automation platforms is required.
- Experience leading both internal and external cross-functional teams in the design and execution of data analytics is required.
- Proven working knowledge of marketing technology including, but not limited to, CRM, marketing automation, content management, marketing resource management, web, and digital applications.
- Possesses a comprehensive knowledge of application development and applies this knowledge toward the management of subordinates.
- Experience integrating marketing applications with other enterprise applications, as well as internal and external data sources.
- General knowledge of relevant application frameworks, programming languages and development methodologies, including Agile.
- Proven ability to influence the marketing organization globally to create a culture of data-led experimentation and innovation
- Experience optimizing data and software integrations and using technology to increase market awareness, audience engagement and lead conversion by keeping up with trends in both marketing and advertising technology.
- Possesses exceptional strategic thinking, analytical and problem-solving skills, as well as excellent written and verbal communication skills to effectively articulate business/product strategies, influence outcomes and lead through.
- Ability to manage multiple initiatives simultaneously by maintaining an organized portfolio
- Program/ project management experience.
- Demonstrable competence in analyzing programs/campaigns success.
- Advanced understanding of the full marketing technology stack, and related system integrations.
Nice to have
- Seven plus years of experience managing or supervising technical and/or professional staff members is required.
- Ten plus years of experience in application development and technology project management experience including the rollout of related applications is required.
Compensation
- Provides employees with timely, candid, and constructive feedback, endeavors to develop employees to their full potential, recognizes and rewards employees for accomplishments, conducts timely one-on-ones, and prepares and conducts annual performance reviews.
Benefits
- Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more.
- This position is responsible for providing a foundation of marketing domain expertise driving Insperity's marketing technology vision and roadmap.
- Defines and implements marketing's technology vision, strategy, and roadmap working with department leaders and stakeholders to create a technology roadmap that is aligned with business objectives.
Company info
- Insperity provides many ways to grow with the company.
- We offer continuous learning programs, mentorship opportunities and ongoing training.
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