Learfield

Learfield

NIL Partnership Solutions Manager

Boulder, CO

Sponsorship not specifiedDetected 6 days ago
Graphic DesignMotion DesignProject ManagementCRMInfluencer MarketingAccount ManagementLogisticsProcess ImprovementPhotographyCommunicationMentoringMicrosoft Office

About the role

  • This role connects brands with student-athletes through impactful campaigns while supporting traditional sponsorship activations.
  • Mentor coordinators and game day staff on NIL campaign execution and industry best practices.

Responsibilities

  • Lead the activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.
  • Serve as the primary liaison between brand partners, student-athletes, and university stakeholders.
  • Manage all NIL logistics - including athlete coordination, content approvals, deliverable tracking, and payment processing - to ensure flawless and timely execution of NIL and sponsorship activations.
  • Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging, compliant, and strategically aligned.
  • Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts.
  • Identify process improvement opportunities and support adoption of NIL-specific tools, platforms, and workflows.
  • Represent the property at brand partner meetings, student-athlete sessions, and university events.
  • Buffalo Sports is seeking a proactive, relationship-driven NIL Partnership Solutions Manager to lead the day-to-day activation of Name, Image, and Likeness (NIL) partnerships on campus.
  • In this role, you'll serve as the lead activation contact for NIL partners, coordinating integrated marketing campaigns across digital, social, in-venue, and broadcast platforms.
  • You'll also lead collaborations with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into impactful student-athlete activations.

Requirements

  • 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing-preferably in sports or entertainment.
  • Proven success in executing athlete-driven or influencer-style campaigns.
  • Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets.
  • Proficiency in Microsoft Office and other planning or CRM tools.
  • Ability to work evenings/weekends as needed for game days, NIL activations, and events.
  • Bachelor's degree in marketing, communications, sports management, or a related field.
  • Knowledge of the multimedia rights landscape in collegiate athletics.
  • Experience mentoring junior team members or overseeing activation processes.
  • The ideal candidate thrives in a fast-paced environment, takes initiative to solve problems, and excels at communication, creativity, and strategic execution.
  • Understanding digital and social media best practices within NIL and influencer marketing.
  • Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms.
  • Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.

Compensation

  • Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental

Benefits

  • Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Company info

  • In addition, employment in this position with the Company is on an at-will basis.

Equal opportunity

  • Learfield is an Equal Opportunity Employer.

Visa & Work Authorization

  • This role connects brands with student-athletes through impactful campaigns while supporting traditional sponsorship activations.
  • Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts.
  • Ensure all NIL and sponsorship activity aligns with Learfield's brand, contractual obligations, NCAA/state NIL legislation, and university standards.
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