Netcraft
Senior Event & Field Marketing Manager
Lehi, UT · Senior
Sponsorship not specifiedDetected 14 days ago
Project ManagementCRMLead GenerationLogisticsLeadershipCommunicationCollaborationProblem SolvingOrganizational Skills
About the role
- You'll play a key role in driving pipeline growth, increasing brand awareness, and creating memorable customer experiences through a mix of industry events, executive programs, and targeted field marketing initiatives.
- This is what you'll be doing, day to day:
- Identify new opportunities and partnerships to expand Netcraft's presence in key markets and industries.
Responsibilities
- Own coordination between Marketing and Commercial teams to align on event goals, messaging, pre-event outreach, and follow-up strategies that drive pipeline and revenue.
- Develop and execute an event and field marketing strategy that generates measurable pipeline, accelerates opportunities, and strengthens customer relationships.
- Host and manage Netcraft's field marketing strategy, including regional events and activations designed for high-priority target accounts that accelerate relationships and pipeline.
- Partner with the Director of Demand Generation to own and manage the event and field marketing budget, making strategic investment decisions and ensuring spend is optimized for maximum ROI.
- Track, measure, and report event performance, including lead generation, pipeline impact, attendee engagement, and ROI metrics, providing actionable insights to stakeholders.
- Partner closely with Sales before, during, and after every event to maximize meetings, pipeline creation, opportunity progression, and measurable business outcomes.
- Collaborate cross-functionally with Product Marketing, Digital, Content, and Design teams to deliver cohesive campaigns that support events.
- Continuously improve processes by developing scalable playbooks for repeatable event success.
- Proven track record of planning and executing field events, trade shows, and activities that drive measurable pipeline and revenue impact.
- Strong project management and organizational skills, with the ability to manage multiple events, stakeholders, and priorities simultaneously.
Requirements
- 5+ years of experience in event marketing or field marketing, ideally within cybersecurity, B2B SaaS, or technology industries.
- Excellent communication and presentation skills with the ability to influence and align stakeholders.
Benefits
- From strong benefits and wellness programs to meaningful collaboration and team connection.
Apply directly at Netcraft →Create a free account for alerts like thisView Netcraft immigration profile
This listing is sourced directly from Netcraft's careers page and normalized into a canonical job model.