Mediabrands

Mediabrands

Senior Associate, Planning

Los Angeles, California, United States · Senior

Sponsorship not specifiedDetected 42 days ago
ExpressResearchLeadershipCommunication

About the role

  • UM is a global media agency committed to Futureproofing our clients' businesses.
  • We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections.
  • UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.

Responsibilities

  • Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
  • Develop a mastery of syndicated research sources, planning tools, and media math
  • Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
  • Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
  • Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
  • Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
  • Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning

Requirements

  • Required Skills and Experience

Benefits

  • As Senior Associate, Planning, you'll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and
  • We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued.

Company info

  • We're constantly growing in our craft, setting new standards for our industry and our world
  • We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It's 2021 Outstanding Company for Working Mothers.
  • Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more.

This listing is sourced directly from Mediabrands's careers page and normalized into a canonical job model.