Mediabrands
Senior Associate, Planning
Los Angeles, California, United States · Senior
Sponsorship not specifiedDetected 42 days ago
ExpressResearchLeadershipCommunication
About the role
- UM is a global media agency committed to Futureproofing our clients' businesses.
- We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections.
- UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.
Responsibilities
- Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
- Develop a mastery of syndicated research sources, planning tools, and media math
- Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
- Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
- Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
- Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
- Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning
Requirements
- Required Skills and Experience
Benefits
- As Senior Associate, Planning, you'll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and
- We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued.
Company info
- We're constantly growing in our craft, setting new standards for our industry and our world
- We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It's 2021 Outstanding Company for Working Mothers.
- Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more.
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This listing is sourced directly from Mediabrands's careers page and normalized into a canonical job model.