Rula
Director of Marketing Analytics (Remote)
Remote - United States · Director · Full-time
Sponsorship not specifiedDetected 48 days ago
PythonSQLAirflowdbtData ScienceData VisualizationStatisticsA/B TestingMarketing AnalyticsResearchLeadershipCommunication
About the role
- This is a new high-impact leadership role where you'll define how we measure marketing performance, allocate spend, and unlock growth opportunities across paid and organic channels.
Responsibilities
- Reporting to the VP of Analytics, you will partner closely with Marketing, Finance, and Product teams to drive efficient, scalable acquisition and retention strategies through data.
- You will act as a thought partner to the Chief Marketing Officer as well as their direct reports and their teams, to help them make the best strategic and operational decisions to help Rula drive profitable growth.
- Strong experience working directly on A/B testing, including experiment design, deployment, dashboarding, results interpretation, and goal setting
- We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
- Fun team-building activities or in-person gatherings
Requirements
- 10+ years of related professional experience with 3+ years focused in marketing analytics
- 3+ years of experience managing and developing high-performing teams
- A Bachelor's degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field with strong quantitative foundation
- Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization) and experience working with paid marketing channels (Google, Meta, programmatic, affiliates, etc.)
- Advanced proficiency with modern data stacks (i.e. dbt, Airflow, SQL, etc.) and data visualization tools (i.e. Looker, Tableau, Hex, etc.)
- Experience setting up Multi-Touch Attribution solutions
- Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Nice to have
- Experience within a fast-paced, marketplace-focused, high-growth startup environment with the ability to handle dynamic analytical priorities
- Proficiency with Python/R (or similar programing tools) for analytics and scripting
- Experience leveraging AI and emerging technical tools for marketing analytics
- While having the preferred qualifications enhances your candidacy, having all of them is not mandatory.
- We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
- We're serious about your well-being!
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Benefits
- Comprehensive health
- Medical, dental, vision, life, disability, and FSA/HSA
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Quarterly department stipend: Fun team-building activities or in-person gatherings
- Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
- Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
- We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.
- We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
- We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
- We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential.
- We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
Company info
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- We are looking for a Director of Marketing Analytics to lead the strategy, execution, and evolution of marketing analytics at Rula.
This listing is sourced directly from Rula's careers page and normalized into a canonical job model.