Roche
Product Marketing Manager, qPCR systems & Reagents
Indianapolis
Sponsorship not specified$102k-$189kDetected 8 days ago
SalesLead GenerationForecastingSupply ChainCustomer SupportClinical Laboratory TechniquesPCRqPCRMolecular BiologyLeadershipCommunicationPublic SpeakingOrganizational Skills
About the role
- This role serves as a key technical and strategic bridge between front-line field teams, clinical laboratory customers, and Global product roadmaps to advance our footprint in the Laboratory Developed Test (LDT) and RUO spaces.
- Product Manager Manager, qPCR systems & Reagents
Responsibilities
- Portfolio SME Mastery: Develop deep technical and clinical fluency to become the internal Subject Matter Expert (SME) on the assigned instrumentation and assay portfolios.
- Field Stakeholder Discovery: Complete a listening tour with sales, technical support, and applications teams to document active customer pain points and system validation hurdles.
- Peer Network Building: Connect existing power users with prospective accounts to build an informal "knowledge-exchange" network where labs can share workflow optimization and LDT validation experiences.
- Maintain or develop strong familiarity with key industry benchmark systems, including extraction platforms ( Thermo Fisher KingFisher, QIAGEN QIAsymphony ) and qPCR instruments ( Applied Biosystems 7500 / QuantStudio, Bio-Rad CFX Opus, and QIAGEN Rotor-Gene ).
- Establish Diagnostic Center of Excellence (DCOE) Sites: Partner with high-volume accounts to establish reference laboratory models running standardized sample-to-answer workflows (MagnaPure extraction to LightCycler Pro/z480).
- Sales/Field Support: Travel up to 25% of time in the field supporting the field teams and developing relationships with KOLs.
- Competitive Positioning: Maintain deep market intelligence regarding competitive automated extraction platforms, open-system box-swaps, and alternative open-channel solutions.
- Lead Generation Engine: Initiate key marketing and lead-generation activities, such as digital marketing, presence at key diagnostic trade shows (e.g., AMP, ADLM), white papers, and regional sales-enablement tools.
- Product Management Operations: Perform daily product management tasks for the core portfolio, including pipeline forecasting, tracking in Salesforce.com, pricing coordination, and back-order monitoring.
- Commercial Content Creation: Manage the creation of technical sales enablement collateral, white papers, regional toolsets, and digital marketing programs.
Requirements
- You hold a Bachelor's degree in marketing, business, communications, or a related field
- You hold 5 years of marketing, business, sales or relevant business experience
- At Roche you can show up as yourself, embraced for the unique qualities you bring.
Nice to have
- Master of Business Administration Degree
- Master or Doctorate Degree in Life Science
- Demonstrated ability to break down complex molecular biology concepts into clear, valuable business or clinical stories
- Basic to deep understanding of the U.S. clinical molecular diagnostics landscape, including compliance with LDT validation guidelines (CLIA/CAP) and clinical regulatory environments
- Expertise in competitive systems also running LDTs in clinical laboratories
Skills
- 12-Month Deliverables
Compensation
- The expected salary range for this position based on the primary location of Indiana is $101,700 - $188,900.
Benefits
- Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come.
- We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
- No relocation benefits are provided for this role.
- Scientific Asset Mapping: Partner with Medical Science Affairs (MSA) to organize customer validation protocols and peer-reviewed data into a practical reference library for the sales force
Company info
- Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products.
- Roche is an equal opportunity employer.
- It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence.
- The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
- If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
- Technical Storytelling: Deliver high-impact technical presentations to prospective customers, translating complex molecular data and instrument specifications into value-driven stories that resonate with clinical decision-makers.
Equal opportunity
- equal opportunity employer.
- If you have a disability and need an accommodation in relation to the online
This listing is sourced directly from Roche's careers page and normalized into a canonical job model.