Madeincookware

Madeincookware

CRM Manager

Austin, Texas

Sponsorship not specifiedDetected 10 hours ago
Data VisualizationA/B TestingGoogle AnalyticsCRMPerformance MarketingCommunication

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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • This role is based in our Austin, TX HQ.
  • In this position, you'll be responsible for creating and implementing a CRM strategy and customer retention at Made In.
  • You'll take ownership of creating and implementing a data-driven CRM strategy to enhance customer engagement, retention, and repeat purchases.

Responsibilities

  • Develop and Lead the CRM Strategy: Create and continuously improve Made In's cross-channel lifecycle and retention roadmap, focusing on increasing CRM revenue and customer repeat rates.
  • Own Retention Metrics and Insights: Monitor key retention KPIs, uncover opportunities for growth, and implement strategies to enhance customer loyalty and satisfaction.
  • Optimize Personalization: Lead the development of first- and zero-party data strategies to deliver personalized experiences, adapting to privacy-first and cookie-less environments.
  • Collaborate Across Teams:
  • Partner with the data team to uncover customer insights and enhance segmentation and automation.
  • Collaborate with the web development team to create personalized digital experiences and automate engagement strategies.
  • Drive Cross-Functional Projects: Serve as an advisor or project lead for new initiatives, including product launches, channel expansions, and enhancements to the customer experience.
  • You'll collaborate closely with performance marketing experts and cross-functional leaders and play a pivotal role in building robust automation systems and leveraging first- and zero-party data to deliver impactful lifecycle experiences.
  • Lead the CRM Strategy:
  • Create and continuously improve Made In's cross-channel lifecycle and retention roadmap, focusing on increasing CRM revenue and customer repeat rates.

Requirements

  • 3-5 years experience in retention, CRM, lifecycle, and/or customer marketing, ideally in ecommerce businesses at $200M+ scale.
  • Results-oriented with the ability to move easily between strategy and a player-coach mentality.
  • Experience with broad cross-functional initiatives with ecommerce, performance marketing, customer experience, product, and engineering stakeholders.
  • Highly analytical with the ability to translate data into actionable insights and customer segmentation strategies.
  • Highly analytical with the ability to translate data into actionable insights and customer segmentation strategies. Comfortable working in Looker, Klaviyo Google Analytics, and similar
  • An expert in the changing privacy related issues in digital marketing, cookieless behaviors, and inbox placement trends in 2024 and beyond.
  • Bonus - Experience standing up and scaling loyalty programs.
  • Excellent communication and interpersonal skills.
  • A passion for Made In, cooking and food, and the chef and culinary space.
  • Benefits We Offer:
  • Competitive salary, stock options, 401k, healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans) and free and discounted cookware
  • A people-centric workplace with flexible time off
  • A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen

Nice to have

  • Comfortable working in Looker, Klaviyo Google Analytics, and similar
  • advanced customer analytics skills preferred.
  • Experience standing up and scaling loyalty programs.
  • Familiarity with innovative personalization strategies and implementation preferred.

Compensation

  • Competitive salary, stock options, 401k, healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans) and free and discounted cookware

Benefits

  • This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.

Company info

  • We are expanding our team and looking for our next CRM Manager.
  • You will have a vast array of content produced internally by our team to ensure our customers remain engaged with the brand in between purchases.

Equal opportunity

  • equal opportunity employer that is committed to diversity and inclusion in the workplace.
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This listing is sourced directly from Madeincookware's careers page and normalized into a canonical job model.