Forrester

Sr Marketing Manager, Global Events

Cambridge, MA · Senior · Contract

Sponsorship not specified$97k-$159kDetected 30 days ago

Project ManagementSEMContent MarketingCRMResearchLeadershipCommunicationCollaboration

About the role

Conduct market and competitive research to identify opportunities and inform campaign strategy and messaging.
Work closely with audience development and business operations to forecast, track, and analyze key performance indicators (KPIs); regularly report results and recommend optimizations.
Marketing Program Development And Orchestration:

That's why we're always looking to empower talented individuals to perform at their best every single day.
The confidence and drive to be bold at work.
Join us and build an extraordinary future.
Develop and execute data-driven marketing strategies for a portfolio of global events, aligned to business objectives and audience segments.
Partner with audience development and sales teams to clarify event goals, target audiences, and value propositions.
Partner closely with the VP of global events to support and extend Forrester's events brand architecture and positioning.
Partner with research, programming, brand, web, and content marketing teams to elevate event messaging through landing pages, blogs, scripts, etc.
It's a place where everyone is given the tools, support, and runway they need to go far.

Bachelor's degree in marketing, communications, business, or a related field.
Minimum of seven years' experience in events or integrated marketing, with demonstrated success in driving awareness and attendance for a global events portfolio.
Experience in marketing to global and diverse audiences.
Strong working knowledge of marketing automation platforms and CRM systems.
Excellent written and verbal communication skills with the ability to craft clear, compelling messaging.
Analytical mindset with the ability to translate performance data into actionable insights.
Highly collaborative, with the ability to influence across teams and levels.

Use CRM and marketing automation tools to personalize communications and improve conversion and retention.
Analyze audience behavior and performance trends to inform future event and marketing program planning.
Communicate program plans, progress, risks, and outcomes clearly and regularly.
Contribute to the continuous improvement of event marketing processes, tools, and best practices.

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today.
We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other.
Here at Forrester, we welcome people from all backgrounds and perspectives.

If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.

This listing is sourced directly from Forrester's careers page and normalized into a canonical job model.