Smalls
Product Manager, Growth
Remote US
Sponsorship not specifiedDetected 1 day ago
SQLA/B TestingShopify
About the role
- Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that.
- This role sits right at the intersection of product and marketing - you'll treat our conversion funnel as your product, run experiments at high velocity, and think in terms of customer segments and experiences rather than just funnel steps.
- You'll run our experimentation program at a high tempo - a prioritized backlog of A/B tests and landing page experiments, shipped constantly, with a real record of what won, what lost, and why. - Marketing and data partnership.
Responsibilities
- Own the conversion funnel from first site visit through first box.
- Find the friction, form hypotheses, ship improvements, and drive sustainable new-customer growth.
- You'll design for segments, not just steps, using behavior data and customer feedback to build experiences personalized to who someone is, not just where they are in the funnel.
- You're a force multiplier - when a high-priority problem shows up, including platform or internal tooling work, you scope it fast and drive it to completion, partnering closely with engineering on tradeoffs between speed, quality, and long-term maintainability.
Requirements
- You have a strong A/B testing track record and think in hypotheses, not hunches.
- You've run real CRO programs with LP testing, and you know e-commerce fundamentals cold: PDP, CLP, checkout.
Nice to have
- subscription DTC experience, Shopify, SQL/analytics tooling fluency (Heap, Segment), and personalization or segmentation experience.
- You'll report to the Sr.
- This is an individual contributor role with no direct reports - built for someone who wants ownership and impact, not headcount.
- Director, Product.
- Nice to have: subscription DTC experience, Shopify, SQL/analytics tooling fluency (Heap, Segment), and personalization or segmentation experience.
Compensation
- Competitive Salary: Make some $$$.
Benefits
- Fully paid Health, Vision, and Dental insurance.
- Unlimited PTO.
Company info
- We love cats and we're here to make nine lives ten.
- We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone's lives outside of work.
- People-Driven
- Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
- Competitive Salary: Make some $$$.
- Very Competitive
- You'll partner closely with Marketing on tracking, attribution, and MarTech, and with Engineering on technical tradeoffs across speed, quality, and long-term maintainability.
- Mission-Driven Company: We love cats and we're here to make nine lives ten.
- People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone's lives outside of work.
- Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
- Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
This listing is sourced directly from Smalls's careers page and normalized into a canonical job model.